Marketing Automation Specialist

CRM Integration & Customization Marketing Automation Customer Segmentation Analytics & Reporting Automation Predictive Automation & Lead Scoring HubSpot ActiveCampaign Instantly Google Ads Facebook Ads Manager Supermetrics Google Analytics Slack

My Amazon Guy

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Role Overview

The Marketing Automation Specialist will own, rebuild, and scale My Amazon Guy's marketing infrastructure, with a primary focus on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards. This is a systems-first, hands-on role responsible for transforming our CRM and marketing automation ecosystem into a clean, scalable, revenue-driving engine.

This is a technical marketing systems leadership position focused on structure, integrity, and long-term scalability. You'll work across multiple platforms including HubSpot, ActiveCampaign, Google Ads, Meta Ads, and various analytics tools to create a unified, efficient marketing technology stack.

Responsibilities

Conduct full audit of HubSpot properties, workflows, lists, lifecycle stages, and automation logic
Remove deprecated workflows, deduplicate contacts, and eliminate redundant structures
Redesign lifecycle stages and implement clean segmentation logic for reporting integrity
Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer) with dynamic frameworks
Design and optimize automated nurture journeys aligned with sales handoff rules
Align outbound outreach with automation logic and prevent contradictory messaging
Standardize UTM governance and improve multi-touch attribution visibility
Establish naming conventions, governance standards, and system documentation
Create segmentation request protocols and automation standards
Serve as long-term owner of marketing systems governance and infrastructure protection

Requirements

5+ years in Marketing Operations, RevOps, or Marketing Technology
Deep, hands-on HubSpot experience (required)
Proven experience cleaning and restructuring complex CRM environments
Strong understanding of paid media funnels and conversion tracking
Experience with lifecycle marketing, lead scoring, and segmentation frameworks
Experience building or restructuring automation systems
Comfortable enforcing governance and setting system standards
Dual-monitor setup with at least 8GB of RAM
Minimum 25 MBPS internet speed

Nice to Have

Experience working with distributed teams
Filipino team experience preferred

Benefits & Perks

40 hours a week, 8 hours a day
Competitive salary base
Permanent work from home setup
Unlimited FREE access to MAG School courses and SOP Library
Work schedule in EST (Monday-Friday only)
Opportunities for professional development and career advancement

About the Company

My Amazon Guy (MAG) is a full-service Amazon growth agency helping established Amazon sellers ($40K–$10M+ revenue) optimize, scale, and professionalize their Amazon businesses. MAG is a thriving digital marketing agency with 500+ employees and a diverse global client base, built around innovation and operational excellence.