Marketing Automation Specialist

Marketing Automation Email Campaigns A/B Test and Analytics Integration Analytics & Reporting Automation Visualization & Report Scheduling Salesforce Salesloft Marketo Later Google Analytics Tableau

Smartsheet

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Role Overview

Join Smartsheet's Marketing Operations team as a Marketing Automation Specialist, where you'll be the primary owner of driving communications from our Marketo instance. You'll build, optimize, and maintain the automated and batch communications that power our marketing engine, while working across a modern B2B marketing tech stack including Zoom Events, Salesloft, and Salesforce.

This is a hands-on, high-volume production role perfect for someone who is deeply fluent in Marketo and comfortable operating across multiple marketing technologies. You'll ensure seamless campaign execution and reliable data flow across systems while serving as the internal subject matter expert for marketing automation.

At Smartsheet, you'll have the freedom to explore, push boundaries, and grow beyond your role while contributing to tools that empower teams to automate manual processes and scale smarter.

Responsibilities

Own day-to-day administration and production within Marketo instance as internal subject matter expert
Design, build, and optimize automated nurture programs, batch email campaigns, smart campaigns, and segmentation logic
Manage all campaign operations including email builds, landing pages, forms, tokens, and A/B testing
Ensure database hygiene, deliverability best practices, and compliance with data privacy regulations (GDPR, CAN-SPAM)
Support technical setup and execution of webinars and virtual events in Zoom Events
Ensure attendee and engagement data flows accurately into Marketo and Salesforce for follow-up nurture and attribution tracking
Act as go-to resource for campaign managers, demand gen, and SDRs on Marketo best practices
Document processes, workflows, and system configurations to ensure continuity and scalability
Maintain performance reports and dashboards in partnership with BI to track program effectiveness
Manage prioritization and input from business owners across the organization while maintaining SLAs

Requirements

3-5 years of experience in marketing operations or marketing automation in B2B SaaS environment
Deep, hands-on Marketo expertise including program building, smart lists, lead scoring, tokens, API integrations, and reporting
Solid working knowledge of Salesforce CRM, including campaign management, lead management, and reporting
Experience with Zoom Events or comparable virtual event platform
Familiarity with Salesloft or comparable sales engagement tool
Strong understanding of B2B lead lifecycle, funnel management, and demand generation principles
Sharp attention to detail and commitment to clean, reliable data and email sends
Strong communication and collaboration skills across marketing, sales, and operations teams

Nice to Have

Marketo Certified Expert (MCE) certification
Experience with BI or reporting tools such as Tableau
Familiarity with UTM tracking, attribution modeling, or revenue operations frameworks

About the Company

Smartsheet has been helping people and teams achieve their goals for over 20 years through seamless work management and smart, scalable solutions. The company builds tools that empower teams to automate manual processes, uncover insights, and scale smarter while creating space for meaningful work.