Marketing Automation & Growth Specialist

Marketing Automation Email Campaigns Ad Campaign Optimization Customer Segmentation A/B Test and Analytics Integration Salesforce HubSpot Meta Business Suite Google Ads Facebook Ads Manager LinkedIn Sales Navigator Supermetrics Google Analytics Looker

Medsien

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Role Overview

Join Medsien, a venture-backed healthcare SaaS company that's revolutionizing remote care management for over 150 million Americans living with chronic conditions. As a Marketing Automation & Growth Specialist, you'll play a crucial role in scaling our marketing operations and driving growth for a platform that's making healthcare more accessible and improving patient outcomes.

Reporting to our Marketing Manager, you'll serve as our internal HubSpot expert while designing and optimizing complex marketing workflows that support our full-funnel lifecycle marketing strategy. This role combines technical marketing automation expertise with hands-on campaign management across multiple digital advertising platforms.

You'll be instrumental in maintaining our marketing technology stack, ensuring seamless data flow between systems, and generating actionable insights that drive our rapid growth in the healthcare technology space.

Responsibilities

Design, manage, and optimize complex HubSpot workflows and automations including email nurtures, lifecycle management, and triggered campaigns
Support full-funnel lifecycle marketing from lead acquisition through customer engagement and expansion
Own HubSpot data hygiene, segmentation strategy, and overall database health
Execute and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, and Meta platforms
Build UTM architecture across multiple channels and marketing initiatives
Develop advanced dashboards and reporting systems with granular campaign performance details
Partner with Salesforce administrators to ensure clean syncs and accurate reporting between platforms
Collaborate with sales and operations teams to ensure effective campaign execution and reporting
Monitor campaign performance and generate actionable insights from marketing analytics

Requirements

Experience building and managing marketing automation programs in HubSpot
Strong understanding of marketing funnels, lifecycle marketing, and lead management
1-2 years hands-on experience with Google Ads, LinkedIn Ads, and Meta Ads
Ability to manage end-to-end paid campaign process: setup, targeting, creative coordination, optimization, and reporting
Experience with marketing data management, segmentation, and CRM integrations
Proficiency with web analytics platforms such as Google Analytics and Google Search Console
Strong analytical mindset with experience running A/B tests and performance optimization
Bachelor's degree in a related field
Outstanding communication skills and excellent English proficiency
Residence in Istanbul city center

Nice to Have

Experience working in B2B SaaS or healthcare technology marketing environments
Familiarity with data visualization tools such as Looker Studio (Google Data Studio)
Experience with HubSpot–Salesforce integrations and CRM data synchronization
Experience using project management tools such as Asana or similar task management systems

Benefits & Perks

Competitive USD salary
Flexible vacation and PTO policies
Fully remote work opportunities from Istanbul
Training, mentorship, and coaching from leadership

About the Company

Medsien is a venture-backed healthcare SaaS company based in San Francisco that provides scalable remote care management solutions. The company serves hundreds of organizations with technology that enables exceptional remote care programs, helping address the healthcare gap for over 150 million Americans living with chronic conditions.