Senior Marketing Automation Specialist

Marketing Automation Email Campaigns A/B Test and Analytics Integration CRM Lead Sync & Enrichment Predictive Automation & Lead Scoring Salesforce HubSpot Marketo OpenAI API Google Analytics

Avalara

Apply Now

Role Overview

We are seeking a Senior Marketing Automation Specialist with expertise in Marketo to drive our marketing automation strategy, oversee marketing automation platforms and collaborate with internal partners to develop optimal engagement strategies. This role will focus on designing, implementing, and managing automated marketing workflows, ensuring seamless integration with our CRM, and optimizing performance through data-driven decision-making.

As an AI-first company, you'll work in an environment where AI is embedded in workflows, decision-making, and products. You'll apply AI daily to business challenges, improving efficiency and driving results for your team, our company, and our customers while staying curious about new trends and best practices.

Responsibilities

Administer and maintain Marketo system for enterprise-level environment
Develop and design end-to-end marketing automation campaigns including email marketing, lead nurturing, segmentation, and scoring
Implement A/B testing strategies to improve campaign performance
Monitor and troubleshoot deliverability, engagement, and performance metrics to optimize automation workflows
Conduct regular audits of marketing automation setup to improve efficiency
Manage lead engagement scoring models to improve qualification processes and handoff to Sales
Ensure optimal Marketo and CRM integration for lead tracking and reporting
Implement lead segmentation strategies to drive personalized experiences
Collaborate with demand generation, content marketing, sales, and audience manager teams to align automation strategies with business goals
Implement and manage Email Compliance and governance platforms
Provide reporting and analytics support
Create training and enablement programs for marketing automation tools

Requirements

5+ years of hands-on experience in Marketo administration of an enterprise level environment (Adobe Marketo Engage)
Strong knowledge of marketing automation best practices, lead scoring, segmentation, and email marketing strategies
Experience integrating Marketo with CRM platforms (Salesforce, HubSpot, or similar)
Strong analytical skills with experience in reporting, performance tracking, and A/B testing
Excellent collaboration, communication and project management skills
Experience working with AI tools

Nice to Have

Marketo Certified Expert (MCE) certification
Experience with ABM platforms like Demandbase or 6sense
Familiarity with web personalization tools and dynamic content
Familiarity with Google Analytics, UTM tracking, and attribution models
Experience with other Adobe platforms

Benefits & Perks

Competitive salary and performance-based bonuses
Professional growth opportunities in a fast-paced environment
Flexible work environment (remote/hybrid options available)
Paid time off and paid parental leave
Private medical, life, and disability insurance (varies by location)
Access to 8 employee-run resource groups with senior leadership sponsorship

About the Company

Avalara is an AI-first company that has built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns annually. As a billion-dollar business, they're defining the relationship between tax and tech with a mission to be part of every transaction in the world.