Customer Lifecyle & Marketing Automation Manager

$75,000 - $102,000/yr

Marketing Automation Email Campaigns Customer Segmentation Customer Retention & Loyalty Programs Customer Onboarding Salesforce Mailchimp Klaviyo Marketo Supermetrics Google Analytics

Bright Horizons

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Role Overview

Join Bright Horizons as a Customer Lifecycle & Marketing Automation Manager, where you'll drive innovative email marketing programs across our diverse portfolio of education and care services. This role combines strategic thinking with hands-on execution, managing everything from demand generation campaigns to customer retention programs across multiple brands and touchpoints.

You'll be the driving force behind omni-channel campaigns for our camp brands, owning the complete lifecycle marketing strategy from initial brand awareness through re-engagement. Working with cutting-edge marketing automation platforms like Salesforce Marketing Cloud, you'll design personalized, data-driven customer journeys that maximize engagement, conversion, and lifetime value across summer programs, holiday camps, field trips, and virtual offerings.

This remote position offers the opportunity to work with cross-functional teams including CRM, Creative, Performance Marketing, and Social Media teams to deliver cohesive customer experiences. You'll serve as the internal email marketing consultant, providing strategic guidance while maintaining hands-on involvement in campaign execution and optimization.

Responsibilities

Drive innovative email marketing programs across diverse education and care services portfolio
Manage demand generation campaigns and customer retention programs across multiple brands
Own complete lifecycle marketing strategy from brand awareness through re-engagement
Design personalized, data-driven customer journeys using marketing automation platforms
Execute omni-channel campaigns for camp brands including summer programs, holiday camps, and field trips
Collaborate with cross-functional teams including CRM, Creative, Performance Marketing, and Social Media
Serve as internal email marketing consultant providing strategic guidance
Optimize campaigns to maximize engagement, conversion, and lifetime value
Maintain hands-on involvement in campaign execution and optimization

Requirements

Experience with marketing automation platforms, specifically Salesforce Marketing Cloud
Proven track record in email marketing and lifecycle marketing strategy
Experience with omni-channel campaign management
Strong analytical skills for data-driven customer journey design
Experience in demand generation and customer retention programs
Ability to work collaboratively with cross-functional teams
Strategic thinking combined with hands-on execution capabilities
Experience optimizing campaigns for engagement and conversion metrics

Nice to Have

Experience in education or care services industry
Background with camp or seasonal program marketing
Experience with virtual program marketing
CRM platform expertise beyond marketing automation

Benefits & Perks

Remote work opportunity

About the Company

Bright Horizons is a company that provides diverse education and care services, including summer programs, holiday camps, field trips, and virtual offerings. They operate multiple brands focused on educational experiences and care services for families.