Sr. Marketing Automation Consultant

$70,000 - $120,000/yr

Marketing Automation Email Campaigns Lead Management Predictive Automation & Lead Scoring KPI Reporting Dashboards Salesforce Marketo Supermetrics Looker Power BI

Marrina Decisions

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Role Overview

Join our team as a Senior Marketing Automation Consultant in this fully remote position, where you'll leverage your expertise to build programs and manage systems that generate consistent inbound lead traffic. You'll work with one of our premium clients alongside brilliant and innovative teams, utilizing Marketo or other Marketing Automation Platforms (MAP) to their fullest potential while managing critical Salesforce integrations.

This role offers the opportunity to drive strategic marketing automation initiatives in a fast-paced, matrixed organization where you'll partner with marketing and technical teams to deliver data-driven solutions that support critical business needs and goals.

Responsibilities

Manage and optimize Marketo/MAP systems to maximize lead generation potential
Handle Lead Management, Lead Routing, and Life-cycle Management processes
Partner with marketing and technical teams to provide data-driven solutions and recommendations
Maintain data health and quality while managing large datasets
Monitor key performance metrics and dashboards, flagging leadership when action is required
Manage Lead Quality, Lead Scoring and Lead Routing in Marketo
Assess ad hoc analytic project requests and determine optimal approach and team support
Advise marketing operations on data requirements for desired analysis
Create executive-level presentations and visualizations that clearly highlight data implications
Review program requirements and identify optimization opportunities

Requirements

3-5 years of Marketo/MAP experience
2-3 years of Salesforce experience
U.S. Citizen or authorized to work in the US without corporate sponsorship
Program and project management skills
Hands-on experience with dashboard creation and reporting
Ability to work in fast-paced, matrixed organization environment
Self-motivated with passion for Marketing Automation
Strong teamwork and expectation management abilities
Experience managing large datasets and maintaining data quality

Nice to Have

Lead nurturing experience
Lead scoring expertise
Strategic approach to optimization and scalability in MarTech

Benefits & Perks

Health Benefits
Paid Vacation
Paid Holidays
Paid Sick Time
Ongoing Training programs
Performance bonuses eligibility
Comprehensive benefits package

About the Company

Marrina Decisions is a company that partners with premium clients to provide marketing automation consulting services. They focus on connecting talented professionals with innovative teams in the MarTech industry and offer opportunities for learning and growth.