Marketing Automation Consultant

Marketing Automation Email Campaigns Customer Onboarding A/B Test and Analytics Integration Analytics & Reporting Automation Mailchimp Klaviyo Marketo Brevo Google Analytics

Granicus LAC

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Role Overview

The Marketing Automation Consultant is a client-facing specialist who partners with Destination Marketing Organizations (DMOs) to maximize their marketing technology investments. This role combines technical expertise with strategic guidance to help clients achieve measurable marketing impact through our preferred marketing automation platforms.

Working directly with DMOs across meetings, sports, visitors, group tours, and member/partner audiences, you'll serve as the bridge between complex marketing technology and practical business outcomes. This position offers the opportunity to drive meaningful results for organizations that promote destinations and communities worldwide.

The role blends hands-on technical execution with strategic consulting, requiring expertise in marketing automation, email marketing, data management, and CRM integrations. You'll guide clients from initial onboarding through ongoing optimization, ensuring they can operationalize platforms effectively and achieve consistent, data-driven results.

Responsibilities

Develop understanding of each client's marketing goals and partner to define clear marketing automation objectives and KPIs
Present performance insights, strategic recommendations, and campaign results to guide ongoing client success
Manage full onboarding process for new clients by configuring marketing automation platforms and establishing key settings
Deliver comprehensive training on core and advanced platform features including segmentation, email creation, scoring, forms, landing pages, A/B testing, and automated programs
Maintain high data quality standards through accurate list imports, segmentation updates, and data hygiene practices
Build email templates aligned to client requirements and troubleshoot HTML, deliverability, and segmentation issues
Execute email marketing campaigns and automated workflows using digital marketing best practices
Utilize CRM-to-marketing automation integrations and help DMO clients leverage CRM data within marketing programs
Diagnose and resolve technical issues while meeting departmental SLAs for reliable client support

Requirements

1+ years of hands-on experience in marketing automation and/or email marketing
Proficiency with marketing automation platforms (Act-On preferred) and familiarity with CRM systems
Strong understanding of database concepts, list management, segmentation, and foundational HTML/CSS
Experience delivering client training and translating complex technical concepts into practical guidance
Demonstrated analytical, problem solving, and project management skills with high attention to detail
Strong written and verbal communication skills with experience in client-facing roles
Proficiency with Microsoft 365 product family
Ability to work independently on multiple tasks with minimal direction while collaborating effectively within a team

Nice to Have

Experience in software/tech or agency environment working with Destination Marketing Organizations (DMOs) or at a DMO
Familiarity with analytics and testing tools (e.g., Google Analytics, Litmus)
Agency or consulting experience
Strong travel and tourism industry knowledge

Benefits & Perks

Remote-first company with globally distributed workforce
Employee Resource Groups to encourage diverse voices
Coffee with CEO sessions on important topics including mental health and work-life balance
Microsoft Teams communities focused on wellness, art, family, parenting, and more
Special guest speakers on topics impacting employee population

About the Company

Granicus is a GovTech company that has served 5,500 federal, state, and local government agencies over 25 years, powering digital solutions for over 300 million citizen subscribers. The company provides comprehensive cloud-based solutions for government communications, website design, meeting management, records management, and digital services across the U.S., U.K., Australia, New Zealand, and Canada.