CRM Marketing Analyst, Lead Generation

Lead Generation Marketing Automation Customer Segmentation Email Campaigns Analytics & Reporting Automation Mailchimp Klaviyo Brevo Drip Customer.io

CookUnity

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Role Overview

Join CookUnity's collaborative CRM team as a CRM Marketing Analyst focused on Lead Generation. You'll play a crucial role in connecting potential customers with chef-crafted meals through strategic email, SMS, push notification, and in-app messaging campaigns targeting our non-purchasing lead segment.

This position offers the opportunity to work directly with our Director of CRM and cross-functional teams to implement data-driven marketing campaigns using cutting-edge CRM technology. You'll be instrumental in driving business performance through timely, targeted communications that help convert leads into customers.

As part of a fast-paced, action-oriented team, you'll gain hands-on experience with campaign execution, performance analysis, and strategic planning while supporting CookUnity's mission to connect the world with exceptional chef-prepared food.

Responsibilities

Own implementation of emails, SMS, push notifications, and in-app messages using Braze CRM platform for lead generation efforts
Build and manage customer segments in CRM platform for targeted campaigns
Maintain CRM marketing calendar and roadmap
Support weekly performance reporting and campaign analysis
Write briefs for emails, push notifications, SMS, and in-app messages
Collaborate with data/analytics team to classify campaigns for lifecycle dashboards and reports
Coordinate copy and design work to ensure campaign deadlines are met
Facilitate internal sign-off of communications from stakeholders
Support cross-functional initiatives and maintain communication between CRM team and internal dependencies

Requirements

1-2+ years of experience in D2C email marketing
Experience building and deploying emails from scratch
Experience working cross-functionally with creative partners (designers & copywriters)
Experience operating a CRM platform (Braze, Iterable, Klaviyo, Customer.io, etc.)
Very strong written and verbal communication skills in English
Strong attention to detail and ability to manage multiple tasks under tight deadlines
Excellent communication skills

Nice to Have

Experience with Braze platform specifically
Experience with SMS marketing in D2C environment
General understanding of HTML
General understanding of personalization in CRM

Benefits & Perks

Paid in USD
Remote work flexibility
15 days vacation from start date
16 fully paid Argentinean holidays
Monthly healthcare stipend
4-week paid sabbatical after 5 years
Paid family leave
3-5 days compassionate leave
Customizable benefits platform with learning opportunities, wellness memberships, and delivery apps
Personalized English coach

About the Company

CookUnity is a first-of-its-kind platform that connects customers with chef-crafted meals, delivering 50 million meals annually from top industry chefs. Founded in 2018, the company is expanding beyond delivery to become an innovative marketplace focused on empowering chefs to nourish the world.