Lead Generation Specialist, Obtelecare

$26 - $31.25/hr

Lead Generation Cold Outreach Workflows Email Outreach & Sequences Microsoft Dynamics 365 Slack

Ob Hospitalist Group

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Role Overview

OB Hospitalist Group (OBHG) is seeking a motivated Lead Generation Specialist to join our growing Obtelecare Telehealth Services team. This position plays a critical role in driving business growth by generating and qualifying new leads, building relationships with hospitals, physician groups, and healthcare organizations, and scheduling meetings that convert to viable business opportunities.

As the frontline of OBHG's telehealth business development efforts, you'll engage in high-volume outreach to uncover market needs, promote OBHG's Obtelecare virtual OB/GYN solutions, and create meaningful connections that advance the company's mission to improve access to women's healthcare.

Responsibilities

Conduct high-volume outbound calls and digital outreach to hospitals, FQHCs, physician groups, and healthcare organizations
Qualify and hand off viable leads to the Director of Business Development for continued engagement
Meet or exceed monthly targets for initial meetings and new opportunities
Collaborate with Marketing and Business Development teams to design and execute targeted outreach campaigns
Manage and maintain lead data integrity in Microsoft Dynamics CRM
Build brand awareness and keep OBHG and Obtelecare top of mind with healthcare decision-makers
Develop strong understanding of OB/GYN hospitalist services, telehealth models, and healthcare delivery landscape
Participate in ongoing sales enablement, training sessions, and industry education opportunities
Collaborate cross-functionally with Marketing, Operations, and Business Development teams

Requirements

Proven success in lead generation, cold calling, or appointment setting in high-volume outreach environment
Experience using CRM platforms (Microsoft Dynamics preferred)
Strong oral and written communication skills with ability to build rapport quickly over the phone
Highly organized, detail-oriented, and self-motivated with strong sense of accountability
Ability to multitask and manage multiple campaigns simultaneously
Demonstrated ability to overcome objections and maintain resilience in fast-paced environments
Experience developing or executing email marketing campaigns
Proficient in Microsoft Outlook, Excel, and CRM reporting tools

Nice to Have

Experience in healthcare sales, telehealth, or hospital business development
Familiarity with OB/GYN service lines or hospital contracting processes
Bachelor's degree in Business, Communications, Marketing, or related field

Benefits & Perks

Paid time off & holidays
Medical, dental, and vision insurance
Health Savings Account with employer contribution or Flexible Spending Account options
Paid Parental Leave
Employer Paid Basic Life and AD&D Insurance
Employer Paid Short- and Long-Term Disability with optional buy-up plan
401(k) Savings Plan
Legal Plan and Identity Theft Services
Mental health support and resources
Employee Referral program

About the Company

OB Hospitalist Group (OBHG) operates Obtelecare, a telehealth service that redefines maternal-fetal care delivery by bringing virtual MFM expertise to health systems 24/7. The company focuses on closing gaps in care, reducing delays, and improving outcomes for high-risk pregnancies while advancing access to women's healthcare.