Marketing Automation Specialist

Marketing Automation Email Campaigns A/B Test and Analytics Integration Analytics & Reporting Automation Salesforce Marketo Supermetrics Google Analytics

Jobgether

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Role Overview

We are seeking a Marketing Automation Specialist to design, manage, and optimize automated marketing campaigns that drive engagement, pipeline, and revenue growth. In this role, you will focus on building scalable, high-quality Marketo programs while ensuring data integrity, seamless integrations, and consistent execution across the marketing funnel.

Working closely with cross-functional teams including Revenue Marketing, Marketing Technology, and Revenue Operations, you will translate strategy into automated campaigns that enhance the customer journey. This position offers the opportunity to impact global demand generation initiatives, improve lead quality, and contribute to measurable business outcomes.

The ideal candidate is detail-oriented, process-driven, and skilled at balancing technical execution with strategic marketing goals in a fully remote environment.

Responsibilities

Build, manage, and optimize complex Marketo programs, including email nurtures, engagement programs, and triggered campaigns
Translate campaign requirements into scalable Marketo assets such as programs, smart campaigns, tokens, and templates
Ensure adherence to naming conventions, folder structure, and governance best practices
Support full-funnel lifecycle marketing, from lead acquisition to customer expansion
Maintain Marketo data hygiene, segmentation, and database health
Partner with Salesforce administrators to ensure accurate reporting and clean data syncs
Conduct A/B tests and continuously optimize campaign performance
Document processes and serve as a subject matter expert for marketing automation best practices
Support global demand generation and lifecycle email initiatives

Requirements

2–4 years of hands-on experience with Marketo, including smart campaigns, engagement programs, tokens, and dynamic content
Strong understanding of B2B demand generation, lifecycle marketing, and SaaS/B2B technology environments
Experience integrating Marketo with Salesforce and supporting clean lead flow
Marketo Certification (Associate or Expert) required
High attention to detail with operational rigor to ensure scalable and error-free campaign execution
Ability to document and maintain repeatable automation processes
Strong analytical and problem-solving skills to improve engagement, conversion rates, and overall campaign effectiveness
Collaborative mindset for working effectively across marketing, revenue, and technology teams

Nice to Have

Familiarity with ABM tools and intent data platforms
Experience with global marketing programs

Benefits & Perks

Competitive compensation package aligned with experience
Fully remote work environment within the United States
Opportunity to work on global demand generation and lifecycle marketing initiatives
Exposure to modern marketing automation platforms and tools
Collaborative, cross-functional team environment
Professional development opportunities to enhance marketing automation skills and certifications
Ability to make a direct impact on pipeline, revenue, and marketing performance metrics

About the Company

This position is posted by Jobgether on behalf of a partner company. The hiring company focuses on global demand generation and lifecycle marketing initiatives with modern marketing automation platforms.