Outbound Lead Generation Specialist - (Cold Email Focus)

Cold Outreach Workflows Email Outreach & Sequences A/B Test and Analytics Integration Data Cleaning & Deduplication Salesforce HubSpot Zoho CRM Apollo.io Lemlist Reply.io Instantly Woodpecker Mailshake LinkedIn Sales Navigator ZoomInfo

Pavago

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Role Overview

We are seeking a Cold Email Outreach Specialist to drive pipeline growth through strategic outbound email campaigns. This role combines creative copywriting with technical campaign management to generate qualified leads for our sales teams.

You'll be responsible for the entire outbound email process - from researching and building targeted prospect lists to crafting compelling campaigns and managing deliverability. This is a data-driven role where you'll continuously optimize performance through A/B testing and metrics analysis while ensuring compliance with industry regulations.

The ideal candidate thrives in a remote environment, balancing creativity with analytical thinking to deliver consistent results in lead generation.

Responsibilities

Research and compile targeted prospect lists using ZoomInfo, Apollo, LinkedIn Sales Navigator, and other lead databases
Write compelling email copy including subject lines, body content, and CTAs tailored to prospect pain points
Build and launch multi-step email campaigns (4-8 touchpoints) over 10-21 day sequences
Manage email deliverability through domain warming, IP rotation, and spam score monitoring
A/B test campaign elements including subject lines, templates, send times, and messaging
Monitor and analyze campaign metrics including open rates, click rates, reply rates, and conversions
Qualify inbound responses and route warm leads to Account Executives with detailed notes
Maintain clean CRM records in Salesforce, HubSpot, or Zoho
Ensure all campaigns comply with CAN-SPAM, GDPR, and CCPA regulations
Segment contacts by persona, industry, geography, and ideal customer profile

Requirements

1-2 years experience in outbound lead generation, SDR, or marketing campaign roles
Proficiency with cold email tools (Apollo, Lemlist, Instantly, Woodpecker, Smartlead)
Strong copywriting skills for sales outreach and email campaigns
Advanced Excel/Google Sheets skills for list management and data analysis
Experience with email deliverability management and best practices
Ability to work U.S. business hours with flexibility for campaign monitoring
Strong analytical skills and data-driven approach to optimization
Understanding of lead qualification and CRM management

Nice to Have

Experience managing sending domains and deliverability at scale
Background with B2B SaaS, marketing, or services companies
Familiarity with compliance frameworks (GDPR, CAN-SPAM, CCPA)
Basic technical skills including DNS records and SPF/DKIM/DMARC setup
Experience with email validation tools like NeverBounce, ZeroBounce, or Clearout

About the Company

Pavago is a recruiting company that connects talented professionals with remote opportunities at growing businesses. They specialize in placing candidates in roles that require both technical expertise and strategic thinking.