Marketing AI & Automation Manager (m/f/d)

Marketing Automation Predictive Automation & Lead Scoring Customer Segmentation A/B Test and Analytics Integration Analytics & Reporting Automation Make.com Zapier n8n Microsoft Power Automate Workato Tray.io OpenAI API Claude API Langchain Google Analytics Mixpanel Amplitude Looker Tableau Power BI

Statista

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Role Overview

As Marketing AI & Automation Manager at Statista, you'll design and implement data-driven, AI-powered improvements across our marketing systems and technology stack. This role offers the opportunity to transform complex marketing funnels into scalable, automated experiences that enable teams to experiment and grow faster.

You'll work at the intersection of marketing, product, and engineering to drive AI-driven automation use cases across the organization, from lead enrichment and content generation to predictive segmentation. This position is perfect for someone who wants to shape the next generation of AI-powered marketing automation while building smarter, more efficient, privacy-first customer journeys.

Join a global data platform company that empowers people worldwide to make fact-based decisions, where you'll have the opportunity to test bold ideas and turn experimentation into measurable impact across our international marketing ecosystem.

Responsibilities

Drive design and rollout of AI-driven automation use cases across Marketing, Sales and Product in collaboration with Engineering, Data and Analytics teams
Analyze and optimize the lead-to-customer funnel to reduce drop-off, improve qualification and increase activation
Co-own evolution of lead scoring model, defining new behavioral, firmographic and product-usage signals
Partner with UX/UI, Marketing and Data teams to design and evaluate A/B and multivariate tests across landing pages and lead ingestion flows
Build smart, consent-aware journey enablement components including segments, decision trees and templates
Use analytics tools to identify bottlenecks and measure automation impact
Feed insights into marketing tech & systems roadmap and product strategy
Translate technical requirements for engineering teams
Align technical and non-technical stakeholders across multiple departments

Requirements

3-5 years of experience in Product, Growth, Marketing Operations, Performance Marketing or CRM, ideally in B2B or digital-first environment
Strong analytical mindset with hands-on experience in A/B testing, funnel and behavioral analysis
Experience with experiment design and statistical analysis
Working knowledge of Braze or similar marketing automation platforms
Experience with CDPs, CMS platforms and automation frameworks
Excellent communication skills to collaborate across Marketing, Product, Engineering, Data, Legal and Analytics teams
Sound understanding of GDPR and privacy-first marketing principles, especially consent and data minimization
Ability to make complex topics understandable for non-technical stakeholders

Nice to Have

Deep experience implementing AI-based workflows or predictive models in marketing technology environments

Benefits & Perks

Work from abroad up to 30 calendar days a year
Hybrid work and flex-time
International team and social events
Subsidized urban mobility and access to fitness and wellness options
Free access to Langdock and all its functionalities
Career & training opportunities
Attractive locations and modern offices
Mental health support with OpenUp

About the Company

Statista is the world's leading business data platform, founded in Hamburg in 2007 and now operating globally with offices in major cities including London, New York, Berlin and Tokyo. The company empowers people worldwide to make fact-based decisions by providing reliable, easy-to-use data and various data analytics products and services.