Program Manager (Marketing Automation)

Marketing Automation Analytics & Reporting Automation Workflow Automation AI Automation Process Enhancement through Machine Learning Salesforce Marketo Google Analytics Looker Power BI Asana Jira

EX Squared LATAM

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Role Overview

Join EX Squared LATAM as a Program Manager for Marketing Automation, where you'll partner with a leading Life Sciences company to drive global marketing operations and strategic initiatives. This role sits at the intersection of program management, marketing operations, and technology, focusing on enabling scalable processes, optimizing performance, and driving innovation through data and automation.

You'll lead end-to-end program management for global marketing initiatives while managing the marketing technology ecosystem and driving operational excellence across marketing processes. This position offers the opportunity to work with cutting-edge automation and AI-driven solutions while collaborating with cross-functional teams across regions.

Responsibilities

Lead end-to-end program management for global marketing initiatives, ensuring alignment between strategy, execution, and performance
Design, standardize, and optimize workflows using collaboration tools such as Asana or similar platforms
Drive operational excellence across marketing processes, improving efficiency, visibility, and delivery timelines
Manage and optimize the marketing technology ecosystem, including platforms for campaign execution, automation, and analytics
Oversee budget planning and tracking in collaboration with finance teams
Manage vendor relationships, including contract coordination, onboarding, and performance evaluation
Provide insights into campaign performance and support marketing leadership with data-driven decision-making
Collaborate with cross-functional teams across regions as key point of alignment between marketing, operations, and business stakeholders
Identify opportunities to improve processes through automation and AI-driven solutions

Requirements

7+ years of experience in Program Management, Marketing Operations, or similar roles
Proven experience managing complex programs in global or cross-regional environments
Strong understanding of marketing operations, including campaign performance, reporting, and process optimization
Experience working with collaboration and project management tools such as Asana, Jira, or similar
Exposure to marketing technologies such as CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Salesforce Marketing Cloud)
Experience managing budgets, vendors, and operational processes related to marketing execution
Strong analytical skills with ability to translate data into actionable insights
Business-oriented mindset with ability to engage and influence stakeholders at different levels
Advanced English level with strong communication skills in global environments

Nice to Have

Experience working with financial planning tools such as Allocadia or similar platforms
Exposure to AI tools or automation initiatives within marketing or operations environments
Experience in Life Sciences, Healthcare, or highly regulated industries
Master's degree in Marketing, Business, or related fields

Benefits & Perks

Competitive salary
Hybrid work model based in Costa Rica (1–2 days per month onsite)
Opportunity to work with global teams and strategic initiatives
Access to learning platforms and professional development programs
Collaborative and inclusive work environment

About the Company

EX Squared LATAM is a digital consultancy focused on building innovative solutions and high-performing teams across the region. They partner with global organizations to build high-impact teams that drive innovation and business transformation, with a culture that values continuous learning, ownership, and innovation.