Marketing Automation Product Owner

$80,000 - $110,000/yr

Marketing Automation Email Campaigns A/B Test and Analytics Integration Analytics & Reporting Automation Visualization & Report Scheduling Salesforce Marketo Google Analytics Looker Tableau Power BI

McGraw Hill LLC.

Apply Now

Role Overview

The Marketing Automation Product Owner is responsible for defining, prioritizing, and delivering marketing automation capabilities that drive customer engagement and business growth. This role partners closely with marketing, technology, and analytics teams to optimize platforms, improve campaign performance, and ensure seamless customer journeys.

As the voice of the customer and business, you'll translate needs into scalable, data-driven solutions that support McGraw Hill's mission of delivering digital learning experiences that transform education. This remote position offers the opportunity to drive innovation in marketing technology while working with diverse stakeholders across the organization.

Responsibilities

Own and manage the marketing automation product roadmap, aligning with business goals and customer experience strategy
Gather and prioritize business requirements, translating them into user stories and acceptance criteria for development teams
Monitor platform performance, campaign effectiveness, and user adoption metrics
Recommend improvements based on data insights and analytics
Ensure integration of marketing automation tools with CRM, data platforms, and other systems
Stay current on industry trends, tools, and best practices to drive innovation and continuous improvement
Manage vendor relationships for marketing automation platforms
Coordinate with business and engineering teams across multiple projects

Requirements

5+ years of experience in marketing automation, product ownership, or marketing technology roles
Bachelor's degree in related field or equivalent experience
Experience with platforms such as Marketo, SFDC, or similar marketing automation tools
Strong understanding of customer journey mapping and data analytics
Understanding of end-to-end software development processes and business requirements
Excellent oral and written communication skills
Strong project management skills and ability to manage multiple projects simultaneously
Experience working with variety of stakeholders including business and engineering teams
Ability to handle multiple tasks and switch priorities as needed

Benefits & Perks

Competitive salary range of $80,000 - $110,000 annually
Full range of medical and other benefits
Remote work opportunity
Culture that values innovation, teamwork, and work-life balance

About the Company

McGraw Hill is dedicated to delivering digital learning experiences that transform education for learners and educators. The company operates through four segments: K-12, Higher Education, Global Professional, and International, fostering a culture of innovation and collaboration.