Senior Marketing Automation Engineer

$135,000 - $155,000/yr

Marketing Automation Email Campaigns Data Transformation (ETL) AI Workflow Design (using GPTs / LLMs) Automation Architecture & Maintenance Salesforce Make.com Zapier n8n Microsoft Power Automate Workato Klaviyo Fivetran Airbyte dbt Census OpenAI API Claude API

Twin Health

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Role Overview

Twin Health is seeking a Senior Marketing Automation Engineer to own the architecture, automation, and operational execution of our marketing technology ecosystem. This role sits at the intersection of marketing strategy, data infrastructure, and technical implementation — ensuring lifecycle campaigns, data flows, and automation infrastructure are scalable, reliable, and driving measurable business outcomes.

You will serve as the primary owner of our marketing engagement platform, architecting the automations that power our acquisition and enrollment communications while acting as the connective layer between CDP Solutions Architects, Salesforce owners, native app and web application teams, data engineering, marketing scheduling, enrollment operations, and campaign owners.

This is a hands-on, high-impact individual contributor role with future management potential for someone who thrives in complexity, excels at cross-functional facilitation, and is energized by turning fragmented processes into scalable, intelligent systems that deliver a cohesive member experience across every lifecycle stage.

Responsibilities

Own end-to-end marketing engagement platform architecture including journey/canvas design, segmentation strategy, campaign logic, deliverability, and dynamic content
Design, build, and scale lifecycle automations across acquisition, enrollment, engagement, and retention journeys
Establish and enforce governance standards for naming conventions, template management, QA processes, and campaign documentation
Partner with CDP, CRM, product, and data engineering teams to define audience sync requirements, data mapping, and behavioral event instrumentation
Lead cross-team coordination to align campaign timing, cadence, and channel mix around a unified communication strategy
Implement orchestration rules including suppression logic, frequency caps, and priority sequencing for cohesive member touchpoints
Identify and implement AI-driven opportunities to scale MarTech operations, content personalization, and campaign optimization
Build and manage API integrations connecting marketing platforms, internal tools, and third-party services
Develop and maintain Python-based scripts and automated jobs for audience generation, campaign triggering, and ETL processes
Design, deploy, and monitor automated marketing workflows in AWS with cron-based scheduling and event-driven triggers

Requirements

5+ years of experience on lifecycle marketing teams owning strategy, infrastructure, and cross-functional coordination
Hands-on experience working across multiple MarTech tools (CDP + messaging platform + CRM)
Experience with AWS services (Lambda, S3, Step Functions, EventBridge) for automated marketing workflows
Proficiency in at least one programming language (Python, JavaScript) with software development fundamentals
Experience with API development, webhooks, and integration patterns (REST APIs, JSON payloads)
Practical experience with Braze or Hightouch platforms
SQL proficiency for data validation, audience queries, and troubleshooting data pipelines
Demonstrated use of AI tools (Claude, GPT) to improve operational workflows beyond copywriting
System design thinking ability to architect scalable solutions across tools and teams
Strong technical communication skills to translate between marketers, engineers, and product teams

Nice to Have

Demonstrated ability to lead cross-functional initiatives without direct authority
Background in healthcare, digital health, or high-consideration consumer products

Benefits & Perks

Competitive compensation package ($135,000 - $155,000 annually)
Opportunity for equity participation
Unlimited vacation with manager approval
16 weeks of 100% paid parental leave for delivering parents
8 weeks of 100% paid parental leave for non-delivering parents
100% Employer sponsored healthcare, dental, and vision coverage
Remote work with accomplished global team
High level of flexibility

About the Company

Twin Health empowers people to improve and prevent chronic metabolic diseases like type 2 diabetes and obesity using AI Digital Twin technology exclusively for metabolic health. The company has raised over $100 million in funding from leading venture firms and is scaling rapidly across the U.S. and globally.