Marketing Automation Specialist

Marketing Automation Email Campaigns Customer Segmentation Email Outreach & Sequences Analytics & Reporting Automation Salesforce HubSpot Marketo Customer.io Google Analytics Looker

Epic Staffing Group

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Role Overview

Epic Staffing Group is seeking a Marketing Automation Specialist to develop, execute, and optimize automated email and SMS campaigns that nurture, engage, and convert candidate and client audiences. This role involves designing multi-step workflows and reactivation journeys while ensuring all communications are accurately tracked, attributed, and reported across marketing platforms.

The Marketing Automation Specialist will partner with cross-functional marketing and operations teams to maintain data integrity, consistency, and alignment with overall business objectives. This position offers the opportunity to own the full lifecycle communication strategy and drive meaningful engagement in the fast-growing life sciences and healthcare staffing industry.

This role operates on a night shift schedule with a remote work setup, including some required on-site days.

Responsibilities

Own the full lifecycle communication strategy across email and text messaging channels for nurturing, onboarding, reactivation, and retention
Design and implement automated workflows and triggered communications to move leads through the marketing funnel
Establish and maintain tracking and attribution frameworks for accurate measurement of engagement and conversions
Collaborate with cross-functional teams to ensure proper tracking, forms, and integrations across all systems
Develop, test, and refine personalized and dynamic content to enhance message relevance and audience engagement
Oversee daily email and text operations including campaign setup, list management, scheduling, and execution
Partner with marketing leadership to develop reporting dashboards measuring campaign effectiveness and conversion performance
Analyze campaign results to generate insights and recommendations for optimizing funnel performance
Conduct testing to continuously improve campaign productivity, deliverability, and engagement
Manage audience lists and segmentation across multiple systems for accurate targeting and messaging

Requirements

Three years of experience in lifecycle, CRM, or marketing automation campaign management
Strong understanding of email and SMS platforms (HubSpot, Customer.io, Marketo, Salesforce Marketing Cloud, or equivalent)
Experience implementing UTM tracking, tagging, and attribution within campaign workflows
Knowledge of CRM/ATS data flow and reporting alignment for campaign performance measurement
Experience with dynamic content, segmentation, and audience personalization
Proficiency in English language for effective job performance
Strong written communication skills
Ability to focus on details of work content, steps, and final products
Analytical skills to set goals, develop action plans, and manage time effectively

Nice to Have

Basic familiarity with Google Analytics, Looker Studio, or other reporting platforms
Overall knowledge of business functions and understanding of services and business strategy
Experience in healthcare or life sciences staffing industry

Benefits & Perks

Competitive salary package with performance bonuses
HMO (medical and dental) and Life Insurance coverage
Paid vacation and sick leave credits
Work-from-home setup allowances including internet subsidy
Transportation allowance for work-from-office setup
Medicine and optical reimbursements
Career development and advancement opportunities

About the Company

Epic Staffing Group is a fast-growing staffing company (#404 on Inc. 5000) that provides solutions to the life sciences and healthcare industries. As a portfolio company of The Pritzker Organization, Epic serves various staffing verticals including Travel Nursing, Allied Health, School-Based Therapy, and International programs with an award-winning 'client first' culture.