Marketing Automation Manager

$60 - $64/hr

Marketing Automation Email Campaigns Customer Segmentation A/B Test and Analytics Integration Analytics & Reporting Automation Salesforce Supermetrics Tableau

TEKsystems

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Role Overview

Join our team as a Marketing Automation Manager where you'll architect and optimize sophisticated multi-channel marketing campaigns using cutting-edge automation platforms. This role combines technical expertise with strategic marketing execution, focusing on building dynamic, personalized customer journeys that drive engagement and conversion.

You'll work at the intersection of marketing technology and data analytics, leveraging platforms like Salesforce Marketing Cloud, Movable Ink, and Salesforce Data Cloud to create seamless, data-driven experiences across multiple touchpoints. This position offers the opportunity to shape marketing automation strategy while working with cross-functional teams to deliver measurable business impact.

Responsibilities

Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, and Content Builder
Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS)
Manage audience creation, logic setup, and governance across multiple channels
Deploy and manage Splash pages for webinars, events, and landing page experiences
Implement web forms and tagging using HTML/CSS/JavaScript and coordinate QA/testing across devices
Integrate real-time audience insights and segmentation from Salesforce Data Cloud into campaign execution
Use SQL for audience segmentation, data extensions, and performance analysis within SFMC
Partner with teams using Highspot for content upload, measurement attribution, and reporting
Coordinate with cross-functional partners (MarTech, Analytics, Creative) to manage timelines and technical delivery
Ensure compliance with data governance, tagging standards, and campaign QA best practices

Requirements

5-7 years of hands-on experience in Salesforce Marketing Cloud (SFMC)
Deep knowledge of Journey Builder, AMPscript, SQL, and cross-channel campaign execution
Strong working knowledge of Salesforce CRM and Salesforce Data Cloud for campaign targeting and personalization
Proficiency with Knack, including logic structuring and audience governance
Experience with Splash, Zoom, and dynamic content tools like Movable Ink
Basic front-end development skills (HTML/CSS/JavaScript) for building and troubleshooting content and forms
Experience with Highspot for content management and attribution
Proven ability to coordinate with cross-functional teams and manage technical delivery timelines

Nice to Have

Familiarity with measurement and attribution platforms like Tableau
Experience with additional marketing automation platforms
Advanced SQL and data analysis capabilities

Benefits & Perks

Medical, dental & vision insurance
Critical Illness, Accident, and Hospital coverage
401(k) Retirement Plan with pre-tax and Roth post-tax contributions
Life Insurance (Voluntary Life & AD&D for employee and dependents)
Short and long-term disability coverage
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)

About the Company

TEKsystems is a leading provider of business and technology services with a team of 80,000 professionals serving over 6,000 clients, including 80% of the Fortune 500 across North America, Europe and Asia. As an Allegis Group company, they specialize in Full-Stack Technology Services, Talent Services, and helping progressive leaders drive business transformation through strategic technology solutions.