Google Ads Manager (m/w/d) - B2B Lead Generation

€45,000 - €85,000/yr

Lead Generation Ad Lead Capture Flows Ad Campaign Optimization A/B Test and Analytics Integration Analytics & Reporting Automation Meta Business Suite Google Ads Facebook Ads Manager Supermetrics Google Analytics

Platzhirschen GmbH

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Role Overview

Join Platzhirschen, a performance marketing agency specializing in B2B services and lead generation. We view Google Ads not as a click machine, but as a growth lever for our clients. We've built our own AI-powered system that automates audits, analyses, and reports, allowing us to focus on what truly matters: strategy, offers, tracking, and clean execution.

In this role, you'll work with modern tools, make your own decisions, and see the direct impact of your work on client results. We're small enough for you to shape the direction, yet professional enough to make it enjoyable. You'll think in leads, not clicks, understanding that poor CPA rarely stems from keywords but usually from tracking, offers, or landing pages.

Responsibilities

Manage your own client accounts from setup through ongoing optimization to strategy calls
Build Google Ads campaigns (Search, Performance Max) that deliver actual leads, not just traffic
Write ad copy (RSAs) that aligns with landing pages and derive angles from genuine offer USPs
Think in funnels: Keyword → Landing Page → Form → Lead and identify weak points
Set up clean conversion tracking (GA4, GTM, Conversion Actions, Attribution) and recognize when tracking is broken
Conduct keyword research, search term mining, and systematically manage negative keywords
Continuously optimize for CPA/CPL and allocate budgets where they perform best
Lead reporting meetings with clients, explain numbers clearly, and manage strategic communication
Work with our AI system that handles data pulls, audits, and reports so you can focus on strategy

Requirements

Ability to independently set up, structure, and scale Google Ads campaigns (Search, ideally also Performance Max)
Experience in lead generation for B2B, service providers, trades, SaaS, or similar sectors
Understanding of conversion tracking (GA4, GTM, Conversion Actions) and ability to identify tracking issues
Think in terms of CPA/CPL and ability to read unit economics
Write clear ad copy that matches landing page messaging (Message-Match)
Communicate in a structured manner - internally through documentation, externally in client calls at eye level
Work independently, document cleanly, and maintain organized structures

Nice to Have

Funnel and landing page building experience (Framer, Elementor, WordPress)
Server-side tracking, offline conversion import, CRO fundamentals
Experience with Meta Ads, LinkedIn Ads, or TikTok Ads
Interest in working productively with AI tools in the marketing stack

Benefits & Perks

Above-average salary - we pay for performance, not presence
Fully paid continuing education - certifications, conferences, courses, coaching
Modern tool stack - MacBook, premium tools, and internal PPCOS system
Flexible working hours - we care about results, not time cards
30 vacation days
Remote or office in Coesfeld - work where you're most productive
Clear career perspective - Team Lead/Head of Ads is a real next step for performers
Full-time or part-time options available

About the Company

Platzhirschen is a performance marketing agency focused on B2B service providers and lead generation. They have developed their own AI-powered system to automate routine tasks, allowing their team to concentrate on strategy and execution that drives real business growth for clients.