Marketing Automation & Messaging Operations Manager

$110,100 - $147,600/yr

Marketing Automation Email Campaigns A/B Test and Analytics Integration Analytics & Reporting Automation Visualization & Report Scheduling ActiveCampaign Mailchimp Supermetrics Google Analytics

The Walt Disney Company

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Role Overview

The Marketing Automation & Messaging Operations Manager will join Disney's Product Marketing & Subscriber Strategy team, which builds DTC strategies and testing roadmaps that drive growth, engagement, and business results across subscription types. This team focuses on optimizing the fan experience across all touchpoints, from marketing landing pages through upselling and cancellation flows, building loyal fans who understand the value proposition and stay subscribers.

In this role, you'll be responsible for all Braze support related to journey building, focusing on email, in-app, and other messaging channels. You'll work at the intersection of CRM and product marketing, managing messaging operations that directly impact subscriber engagement and retention across Disney's direct-to-consumer platforms.

This is an exciting opportunity to leverage marketing automation technology to enhance the Disney fan experience while driving measurable business results through strategic messaging campaigns and optimization initiatives.

Responsibilities

Manage and process requests for Braze messaging from both CRM and Product Marketing teams
Partner across teams to launch, maintain and evaluate A/B tests
Assist in all reporting and analytics for messaging campaigns
Monitor and analyze performance metrics to identify areas for improvement
Work with Operations team to build out best practices for messaging operations
Build and maintain customer journeys in Braze platform
Execute messaging strategies across email, in-app, and other channels
Support testing roadmaps that drive growth and engagement

Requirements

Minimum of 3 years of experience in operations or digital marketing
Hands-on experience working in CMS tools, specifically Braze
Proven track record of developing and executing successful marketing strategies that drive business growth
Strong analytical skills and experience with web analytics tools
Excellent communication and collaboration skills
Ability to work effectively across cross-functional teams
Proven ability to manage multiple projects and meet deadlines
Bachelor's degree in Marketing, Communications, Business, or related field

Nice to Have

Experience with other CRM platforms beyond Braze
Background in subscription-based business models
Experience with direct-to-consumer marketing strategies

Benefits & Perks

Competitive salary range of $110,100 to $147,600 per year
Bonus and/or long-term incentive units may be provided
Full range of medical, financial, and other benefits

About the Company

The Walt Disney Company's Product Marketing & Subscriber Strategy team builds direct-to-consumer strategies and testing roadmaps that drive growth, engagement, and business results across subscription types. The team focuses on optimizing fan experiences across all touchpoints to build loyal subscribers who understand Disney's value proposition.