Manager, Marketing Automation

$106,800 - $160,200/yr

Marketing Automation Email Campaigns Lead Generation Analytics & Reporting Automation KPI Reporting Dashboards Mailchimp Klaviyo Marketo Pardot Brevo Customer.io Supermetrics Google Analytics Mixpanel Amplitude

Zebra Technologies

Apply Now

Role Overview

Join Zebra Technologies as a Manager of Marketing Automation, where you'll play a pivotal role in driving lead generation, enhancing customer engagement, and boosting revenue growth through strategic automation initiatives. This position offers the opportunity to work at the intersection of marketing, technology, and data analytics to optimize campaign processes and deliver measurable business impact.

You'll be responsible for implementing and optimizing our Marketing Automation Platform while working cross-functionally with marketing, sales, and IT teams to ensure automation efforts align with business objectives and deliver high ROI. This role combines strategic thinking with hands-on execution, managing workflow requests while continuously identifying opportunities for process improvement.

At Zebra, you'll be part of a community of innovators creating intelligent operations solutions that organizations across retail, manufacturing, transportation, logistics, and healthcare rely on globally. This is an opportunity to make a meaningful impact while advancing your career in a forward-thinking environment.

Responsibilities

Implement and optimize the Marketing Automation Platform to drive lead generation and revenue growth
Identify, measure, and provide guidance on campaign processes and metrics to the Automation team and stakeholders
Work cross-functionally with marketing, sales, and IT teams to align automation efforts with business objectives
Manage workflow of various automation requests and prioritize initiatives
Develop and execute strategies to enhance customer engagement through automated campaigns
Monitor and analyze automation performance to ensure high return on investment
Drive continuous process improvement initiatives across marketing automation workflows
Provide strategic guidance and recommendations to stakeholders on automation best practices

Requirements

Experience managing marketing automation platforms and campaigns
Strong analytical skills with ability to measure and interpret campaign metrics
Proven track record in lead generation and customer engagement strategies
Experience working cross-functionally with marketing, sales, and IT teams
Knowledge of marketing automation best practices and ROI optimization
Strong project management and workflow coordination abilities
Experience with process improvement methodologies
Excellent communication and stakeholder management skills

Nice to Have

Experience in B2B technology or enterprise software environments
Knowledge of CRM integration with marketing automation platforms
Background in data analytics and reporting tools
Experience in retail, manufacturing, transportation, logistics, or healthcare industries

Benefits & Perks

Comprehensive healthcare and wellness programs
Hybrid work arrangements with adaptable hours
Summer Flex Fridays and Focus Fridays
Annual companywide well-being day
Performance-based annual cash incentive (target 12% of base pay)
Parental leave and employee assistance program
Paid time off and community service days
Continued learning and development opportunities
Inclusion networks and employee resource groups
Potential eligibility for long-term incentive equity awards

About the Company

Zebra Technologies provides intelligent operations solutions with an award-winning portfolio of connected frontline, asset visibility and automation solutions. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on Zebra to deliver outcomes while driving innovation for the future.