Performance Marketing Manager (Paid Media & Lead Generation)

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Tardus Wealth Strategies

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Role Overview

Join Tardus Wealth Strategies as a Performance Marketing Manager and take full ownership of our paid media and lead generation systems. This is a results-driven role focused on building, testing, and scaling paid campaigns that produce consistent, cost-efficient lead flow for our growing wealth coaching firm.

You'll be responsible for the entire paid acquisition funnel across social media channels, optimizing landing pages and conversion rates, and leveraging AI-driven content to maximize campaign performance. This position offers the opportunity to work independently within defined systems while directly impacting the growth of a mission-driven company that's scaling into a national franchise network.

Success in this role is measured by tangible outcomes you directly control: lead volume, lead quality, and campaign performance within budget. You'll work with clear systems, defined metrics, and high standards of accountability in a remote environment that values ownership and execution.

Responsibilities

Design, test, and scale paid advertising campaigns across social media channels
Continuously optimize audiences, creative assets, and funnel performance
Maintain clear campaign structure, tracking, and comprehensive reporting
Optimize landing page and website conversion performance
Produce and refine AI-generated marketing content for campaigns
Create and monitor lead magnet nurture sequence performance
Ensure reliable lead capture, routing, and tracking systems
Design marketing campaigns to generate qualified leads for annual conference
Collaborate with IT department on funnel implementation and improvements
Create and improve client referral campaigns and initiatives

Requirements

Proven experience managing paid digital advertising campaigns
Strong understanding of marketing funnels, attribution, and performance metrics
Ability to translate data into clear optimization decisions
Experience leveraging AI tools for design, scripts, and marketing campaigns
Highly organized, self-directed, and consistent in execution
Ability to operate independently while collaborating cross-functionally
Comfortable with metrics, performance pressure, and accountability
Experience with HubSpot, Google Analytics, Salesforce and similar tools preferred

Nice to Have

Experience in wealth management or financial services marketing
Background in franchise or multi-location business marketing
Advanced experience with marketing automation platforms

Benefits & Perks

Remote work environment
Full ownership of marketing outcomes and strategy
Opportunity to work with cutting-edge AI marketing tools

About the Company

Tardus Wealth Strategies is a mission-driven wealth coaching firm focused on creating a Wealth Revolution through education, coaching, and innovative cash-flow strategies. Headquartered in Honolulu, Hawaii, the company is scaling into a national franchise network and operates with clear systems, defined metrics, and high standards of accountability.