Marketing Automation Manager (m/w/d)

Marketing Automation Email Campaigns A/B Test and Analytics Integration Analytics & Reporting Automation Visualization & Report Scheduling Salesforce Mailchimp Supermetrics

Carrier

Apply Now

Role Overview

Join Viessmann Climate Solutions, part of Carrier Global Corporation, as a Marketing Automation Manager and play a key role in shaping the future of climate and energy solutions. As part of the Digital Sales Operations team within Global Digital Marketing, you'll create international customer journeys using Salesforce Marketing Cloud across email, WhatsApp, SMS, and phone channels.

This role offers the opportunity to work at the intersection of technology and marketing, developing and implementing data-driven campaigns that enhance customer communication for both B2B and B2C audiences. You'll collaborate with global teams to scale marketing automation projects across the EMEA region while contributing to the company's mission of creating living spaces for future generations.

Responsibilities

Plan, implement, and control customer journey campaigns (B2B and B2C) internationally across email, WhatsApp, SMS, and phone channels in Salesforce Marketing Cloud
Test and optimize existing customer journeys and successfully scale marketing automation projects for the EMEA business unit
Conduct continuous campaign monitoring and develop operational campaign reporting for campaign management in collaboration with Marketing Data Analysts
Develop and implement effective concepts to optimize B2C and B2B communication with clear focus on customer needs and expectations
Create detailed user stories for the development team to define clear requirements and acceptance criteria
Train global marketing colleagues to support scaling and automation efforts
Collaborate closely with Global Digital Marketing, Service, Sales, and IT teams

Requirements

Successfully completed degree in Business Administration, Marketing, Economics, or comparable field
Minimum 5 years of professional experience in CRM, Marketing Automation, and/or Email Marketing
Experience in agile project management at the interface between IT and Business
Careful and structured working approach
Good self-organization with hands-on mentality and high degree of initiative
Very good German and English language skills (Level C1) in speaking and writing
Excellent interpersonal and analytical skills with strong entrepreneurial thinking
Enthusiasm for innovative technologies

Nice to Have

Experience with Salesforce Marketing Cloud
Experience with comparable Marketing Automation tools and ESPs

Benefits & Perks

Permanent employment in a successful company where new technologies meet modern workplace culture
Company pension scheme
30 days paid vacation per year
Extensive professional and personal development opportunities through internal academy and external partners

About the Company

Viessmann Climate Solutions, part of Carrier Global Corporation, is a world-leading provider of efficient and systematic climate and renewable energy solutions for residential and commercial sectors. Founded in 1917 as a heating technology manufacturer, the company now offers integrated solutions that seamlessly connect products and systems through digital platforms and services.