CRM & Marketing Automation Manager

Marketing Automation Email Campaigns Customer Segmentation Analytics & Reporting Automation Data Automation Salesforce Mailchimp

InMotion Ventures

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Role Overview

Join InMotion Ventures 3, a newly merged powerhouse bringing together PIVOTAL and THE OUT - two groundbreaking brands revolutionizing vehicle usership and automotive client experience. PIVOTAL offers flexible car subscription services for Jaguar and Land Rover models, while THE OUT provides luxury car rental with door-to-door delivery service.

As CRM & Marketing Automation Manager, you'll drive email marketing and automation strategies across both brands, managing everything from campaign execution to automated customer journeys. This role offers the unique opportunity to shape customer communications for two innovative companies under one roof, setting new standards for customer experience in the automotive world.

You'll work with cutting-edge marketing technology, building sophisticated automated journeys and managing multi-brand email programs that directly impact customer acquisition and retention. This is a hands-on role where technical expertise meets strategic thinking to deliver measurable commercial results.

Responsibilities

Own all email sends across PIVOTAL and THE OUT, including transactional and promotional campaigns
Design and build promotional and transactional email journeys end-to-end in Salesforce Marketing Cloud Journey Builder
Manage and optimize live automated journeys, monitoring performance and implementing improvements
Extract data from Salesforce CRM and upload into Marketing Cloud as data extensions
Manage email targeting across key segments including active members, lost opportunities, and paused customers
Coordinate push notifications for key moments including holidays and product launches
Manage SMS communications within transactional journeys
Produce monthly email performance reports covering open rates, click-through rates, and overall performance
Monitor and maintain email deliverability standards, proactively identifying and resolving issues
Maintain data hygiene across all audience lists and segments, flagging quality issues

Requirements

Hands-on experience with Salesforce Marketing Cloud - specifically Journey Builder, Email Studio, and data extensions
Proven ability to build and manage automated journeys from scratch
Experience extracting from Salesforce CRM and managing data extensions in Marketing Cloud
Strong understanding of email deliverability including bounce management and sender authentication
Highly organized with exceptional attention to detail
Strong analytical mindset with ability to produce and interpret reports with actionable recommendations
Ability to manage multiple workstreams across two brands simultaneously
Technical confidence and pride in getting details right

Nice to Have

Familiarity with AMPscript or dynamic content personalization within SFMC
Experience managing email across multiple brands from a single SFMC instance
Understanding of SMS and push notification execution
Experience working alongside an SFMC implementation partner
Background in subscription, mobility, or premium consumer services
Valid driving licence

Benefits & Perks

Flexible working environment
25 days annual leave plus bank holidays, with an extra day for your birthday
2 additional discretionary days off for volunteer work
Competitive salary with discretionary bonus scheme
Contributory pension scheme
Health care cash plan

About the Company

InMotion Ventures 3 is a newly merged automotive technology company combining PIVOTAL (car subscription service) and THE OUT (luxury car rental with door-to-door delivery). Both brands focus on Jaguar and Land Rover vehicles, revolutionizing how customers access and experience luxury automotive services.