Sr Manager, Marketing Automation (100% Remote)

$100,000 - $160,000/yr

Marketing Automation Email Campaigns Customer Segmentation Customer Retention & Loyalty Programs Analytics & Reporting Automation Salesforce Marketo Snowflake Google Analytics Mixpanel Power BI

US Foods

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Role Overview

The Senior Manager of Marketing Automation & Customer Lifecycle will lead the strategic development and execution of customer relationship initiatives across the full lifecycle - from acquisition to retention and loyalty. This role is pivotal in defining the strategy for marketing communication through driving personalized engagement, optimizing Salesforce Marketing Cloud, and aligning lifecycle marketing with business goals.

This position focuses on delivering personalized communication to all customers through the most appropriate channel depending on their specific stage in the customer journey. You'll oversee the email channel, guide SMS contact strategy, and instill high velocity, insight-driven testing and optimization to accelerate lifecycle performance.

Working in a fully remote environment, you'll lead and inspire a team while partnering with Brand & Creative teams to enhance lifecycle marketing creative, copy and content. This role offers the opportunity to drive innovation in customer engagement while maintaining platform excellence and data best practices.

Responsibilities

Develop and lead email communication and lifecycle marketing strategy to drive customer retention, loyalty, and lifetime value
Define segmentation strategies and customer journeys across acquisition, onboarding, engagement, and reactivation
Oversee CRM platforms (Salesforce Marketing Cloud) and ensure seamless integration with other systems
Lead team in both day-to-day campaign execution and developing automated journeys
Implement A/B testing to optimize messaging and timing across campaigns
Monitor KPIs such as retention rates, conversion, and engagement metrics, and report insights to senior leadership
Maintain platform and lead data hygiene and best practices for campaign execution
Manage and mentor a team of CRM marketers and technical specialists (4-5 direct reports)
Collaborate with cross-functional teams to align lifecycle marketing efforts with broader business objectives
Drive personalization and automation strategies to enhance customer experience

Requirements

7+ years of CRM or lifecycle marketing experience, with 3+ years in a leadership role
Proficiency in CRM tools (Salesforce Marketing Cloud, Salesforce Sales Cloud)
Experience with data tools (Salesforce Data Cloud and Snowflake)
Familiarity with agentic marketing and tools (Agent Force)
Strong understanding of customer segmentation, journey mapping, and campaign optimization
Experience leading customer journey strategy development
Excellent communication, leadership, and project management skills
Bachelor's degree in Marketing, Business, or related field
Salesforce Marketing Cloud certification
Ability to travel up to 10% overnight as required

Nice to Have

Master's degree in Marketing
Experience in B2B or foodservice/hospitality industries
Familiarity with Adobe Experience Manager (AEM) and content personalization strategies
Prior collaboration with Experience Design and Martech teams

Benefits & Perks

Annual incentive plan bonus of 25%
Health insurance
Pre-tax spending accounts
Retirement benefits
Paid time off
Short-term and long-term disability
Employee stock purchase plan
Life insurance

About the Company

US Foods is a food distribution company that serves customers across various stages of the customer journey. The company focuses on delivering personalized communication and building strong customer relationships through innovative marketing automation and lifecycle strategies.