Marketing Automation Manager (m/f/d)

Marketing Automation Customer Segmentation Lead Management Predictive Automation & Lead Scoring Analytics & Reporting Automation HubSpot ZoomInfo Supermetrics Google Analytics Looker Power BI

Graphwise

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Role Overview

Join Graphwise as a Marketing Automation Manager and play a pivotal role in driving pipeline growth and client retention through data-driven marketing strategies. You'll manage sophisticated marketing automation platforms, creating and optimizing workflows that maximize lead generation and conversion across our global B2B operations.

This role offers the opportunity to work with cutting-edge AI and knowledge graph technologies while collaborating with an international team of over 200 professionals. You'll be at the forefront of marketing innovation, leveraging automation tools to support enterprise AI adoption and semantic technology solutions.

As the owner of marketing data and automation processes, you'll directly impact business growth by implementing advanced lead scoring, segmentation strategies, and integrated demand generation campaigns that span multiple channels and touchpoints.

Responsibilities

Build, grow, and maintain the company's leads database
Develop and manage lead scoring mechanisms and qualification processes
Create and optimize workflows for lead conversion, enrichment, and customer management
Serve as primary contact for marketing automation support across teams
Support sales, product, and other departments with marketing automation platform needs
Analyze automation and email campaign performance metrics to maximize ROI
Maintain database hygiene and implement effective segmentation strategies
Stay current with industry trends and emerging marketing automation platforms

Requirements

Administration-level skills in CRM and automation tools (HubSpot, Zoominfo, or equivalent)
Understanding of CAN-SPAM laws, GDPR, and email marketing compliance
Excellent knowledge of B2B marketing best practices for global campaigns
Strong understanding of integrated demand generation across multiple channels
Experience with lead nurturing, segmentation, and workflow automation
Familiarity with analytics tools (Google Analytics GA4, HubSpot Analytics, or BI tools)
Knowledge of content creation, list management, and targeting strategies

Nice to Have

Experience with AI-driven marketing tools for predictive analysis and personalization
Strong cross-functional collaboration skills in fast-paced environments
Proactive and creative approach to lead generation challenges
Analytical mindset with problem-solving orientation

Benefits & Perks

Flexible working hours and work-life balance focus
Career development through paid internal and external training
Exposure to cutting-edge AI and knowledge graph technologies
International team environment with colleagues from 65+ countries
Free tea, coffee, fruit, and snacks
Commitment to sustainability and responsible business practices
Hybrid or fully remote work options

About the Company

Graphwise is a leading provider of knowledge graph and semantic AI technology solutions, formed from the merger of Ontotext and the Semantic Web Company. With over 200 employees worldwide and offices across North America, Europe, and APAC, the company helps enterprises realize the full potential of AI through comprehensive knowledge graph infrastructure.