Sr Manager, Marketing Automation & Analytics

Marketing Automation Analytics & Reporting Automation Predictive Automation & Lead Scoring CRM Lead Sync & Enrichment Customer Segmentation Salesforce Marketo OpenAI API Google Analytics Tableau Power BI

Henry Schein

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Role Overview

The Sr Manager, Marketing Automation & Analytics owns Henry Schein One's marketing automation ecosystem and analytics framework, reporting to the Director of Integrated Marketing. This role ensures Adobe Marketo and ABM platforms operate at best-in-class standards while designing robust data flows to and from Salesforce.

This position partners cross-functionally to deliver scalable, measurable programs across email, advertising, events, nurture, and personalization. The role establishes data governance and validation processes, leverages AI to enhance workflows and lead scoring, and delivers attribution models and performance analytics that optimize content and drive pipeline conversion.

The ideal candidate will manage complex marketing technology integrations, mentor team members, and provide actionable insights to optimize campaigns based on comprehensive analytics and reporting.

Responsibilities

Own administration and operational excellence of Adobe Marketo and ABM platforms
Design and maintain complex workflows between Marketo and Salesforce for lead lifecycle optimization
Manage marketing data infrastructure ensuring data quality, accuracy, and consistency
Develop and maintain attribution models and campaign performance dashboards
Partner with RevOps and BizOps teams to architect integrations supporting data workflows
Build, QA, and launch marketing programs including email, advertising, nurtures, and events
Leverage AI for automation, segmentation, lead scoring, and predictive analysis
Deliver actionable insights and recommendations to optimize campaigns and content
Provide training and documentation to drive adoption of best practices
Manage vendor relationships and evaluate new tools aligned to roadmap

Requirements

10+ years of progressive marketing technology experience
3+ years of people management experience
5+ years hands-on Adobe Marketo administration with certification required
Salesforce integration expertise
Experience managing ABM platforms and account-level targeting programs
Strong understanding of marketing analytics and attribution modeling
Experience with dashboard development tools (Tableau, Domo, Power BI)
Experience with AI-enabled automation and predictive analytics
Bachelor's degree in related discipline
Ability to translate business objectives into technical requirements

Nice to Have

Master's degree or global equivalent
Experience with personalization workflows
Advanced reporting and data visualization skills
Experience in healthcare or dental industry

Benefits & Perks

Henry Schein Cares programs
Team engagement activities and lunches
Extra wellness benefits
Healthy work-life balance encouraged by leadership

About the Company

Henry Schein ONE is a global industry leader that values diversity, creativity, and individual contributions. The company fosters a culture of respect, kindness, and autonomy where passion and purpose succeed.