Manager, Marketing Automation

$152,700 - $229,100/yr

Marketing Automation Email Campaigns Analytics & Reporting Automation KPI Reporting Dashboards Visualization & Report Scheduling Salesforce Marketo Tableau

Workday

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Role Overview

Join Workday's Marketing Operations organization as a Manager of Marketing Automation, where you'll lead a dynamic team of Campaign Optimization Managers supporting North American and Global Marketing initiatives. This strategic role offers the opportunity to shape the future of marketing automation at a Fortune 500 AI platform company that's transforming how organizations manage their people, money, and operations.

In this position, you'll drive innovation in campaign execution processes while establishing marketing automation standards across the department. You'll collaborate with cross-functional teams including Digital Marketing, Social Media, Events, and Field Marketing to optimize performance and deliver exceptional results. This role combines strategic leadership with hands-on technical expertise, making it perfect for a seasoned marketing automation professional ready to make a significant impact.

Responsibilities

Lead and mentor a team of Campaign Optimization Managers, fostering excellence and professional development
Standardize and optimize marketing automation processes and QA procedures for campaign delivery
Analyze and refine marketing automation strategies based on data-driven insights and industry best practices
Manage flows and infrastructure for current and future nurture programs
Establish and monitor performance benchmarks for deliverability, engagement, and ROI
Serve as strategic liaison between Marketing Operations and cross-functional departments
Collaborate with Business Technology teams to optimize marketing channels and functions
Act as primary point of contact for external agencies and marketing technology vendors
Conduct Quarterly Business Reviews with vendors to assess performance against SLAs
Assist in contract negotiations and monitor vendor spend for budget efficiency

Requirements

7+ years of progressive experience in marketing automation with track record of leading complex initiatives
Proven experience managing and developing high-performing teams
Demonstrated expertise with Marketo and Salesforce platforms
Experience supporting sophisticated automation implementations
Proven track record in scaling demand generation programs and nurture campaigns
Experience evaluating, selecting, and managing third-party software vendors and agency partners
Outstanding written and verbal communication skills
Strong project management skills with ability to prioritize multiple initiatives
Robust problem-solving skills and business acumen paired with technical proficiency

Nice to Have

Familiarity with analytics tools such as Tableau or Sigma
Experience in outbound marketing campaigns
Background in fast-paced, high-growth environments

Benefits & Perks

Flexible work arrangement with 50% time in office/field per quarter
Eligible for Workday Bonus Plan or role-specific commission/bonus
Annual refresh stock grants
Comprehensive benefits package
Professional development and growth opportunities

About the Company

Workday is a Fortune 500 company and leading AI platform for managing people, money, and agents. The company is focused on shaping the future of work and building solutions that help teams reach their potential while maintaining a culture rooted in integrity, empathy, and shared enthusiasm.