Marketing Automation Content Manager (Remote)

Marketing Automation Email Outreach & Sequences Email Campaigns Customer Segmentation A/B Test and Analytics Integration Salesforce HubSpot Make.com Zapier Workato Outreach Salesloft Gong Marketo

Inspira Financial

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Role Overview

The Marketing Automation Content Manager will own the content strategy and optimization of Inspira Financial's marketing automation and sales engagement programs. This role is critical in driving scalable demand nurturing and customer lifecycle campaigns with a primary emphasis on email outreach and sales engagement via Marketing Cloud and Outreach.io.

This position serves as the internal expert on both marketing automation platforms and the content that populates them, partnering closely with Marketing, Sales, Business Development, and Revenue Operations to ensure aligned, data-driven engagement throughout the funnel. The role requires the ability to build templated designs and create content while working with cross-functional teams on email best practices, sequence strategy, and automated workflows based on user and prospect behavior.

Responsibilities

Design, build, and optimize multi-touch sequences (workflows) that align with marketing campaigns, ABM programs, and sales motions
Produce and optimize content development and production for email outreach programs
Partner with sales, business development, segment leaders and content teams to ensure seamless lead handoff and alignment on lead quality, scoring, and funnel metrics
Monitor and optimize performance metrics (open rates, reply rates, conversion rates, deliverability) and provide actionable insights
Partner with marketing and data teams to ensure seamless CRM integration and data sync between Outreach, Salesforce, and data platforms
Act as internal subject-matter expert for Outreach, supporting onboarding, troubleshooting, and champion ongoing adoption
Maintain data hygiene and compliance with privacy regulations (GDPR, CAN-SPAM)
Support ABM (Account-Based Marketing) initiatives with targeted automation strategies

Requirements

5+ years of experience in B2B marketing automation, preferably in financial or healthcare services
Proficiency in marketing automation platforms specifically Outreach.io as well as Salesforce Marketing Cloud and HubSpot
Experience with CRM systems, particularly Salesforce
Strong understanding of lead lifecycles, funnel metrics, and campaign attribution
Experience with email best practices, A/B testing, personalization, and dynamic content
Analytical mindset with ability to interpret data and optimize performance
Excellent project management and communication skills
Familiarity with compliance and data privacy best practices
Bachelor's degree in marketing, Communications, Business, or related field preferred

Nice to Have

Experience with integrating marketing automation tools with other platforms (webinar tools, analytics, CMS)
Knowledge of HTML/CSS for email template customization
Certification in marketing automation platforms
Experience with Gong and Salesloft platforms

Benefits & Perks

Remote work opportunity
Occasional travel (10% - 20%)

About the Company

Inspira Financial is a company operating in the financial services sector that utilizes advanced marketing technology stack including Marketing Cloud and Outreach.io for their demand generation and customer engagement programs. The company focuses on data-driven marketing approaches and cross-functional collaboration between marketing, sales, and revenue operations teams.