Lead Generation Specialist

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Cynet Corp

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Role Overview

Join an award-winning healthcare workforce solutions company as a Lead Generation Specialist, where you'll play a crucial role in building the sales pipeline for our US Business Development team. Working within a vibrant team of recruitment and sales professionals, you'll leverage your energy and passion for prospecting to identify and qualify potential clients for our staffing services.

This role offers the opportunity to be at the forefront of business development, making initial contact with prospective clients and serving as the first point of contact for our organization. You'll work closely with the US BD team to convert leads into meaningful business relationships while developing your understanding of various market segments within the healthcare staffing industry.

Responsibilities

Develop and implement effective sales plans to meet or exceed lead generation objectives
Conduct cold calling to prospective clients from provided lists to assess interest in staffing services
Schedule meetings between qualified prospects and US-based Business Development Representatives
Handle inbound calls from prospective clients and field basic questions about staffing services
Maintain detailed logs of all calls, including unsuccessful contact attempts
Use CRM system to document leads and assign them appropriately
Send follow-up emails to current and prospective clients for scheduling and rescheduling meetings
Explore and cold call into new markets to identify business opportunities
Follow up with previously unreachable prospects through multiple contact attempts

Requirements

Minimum 2 years of experience in lead generation work
Strong computer competency and technical skills
Excellent communication skills with professional phone and email etiquette
Awareness of current business trends
Ability to conduct effective cold calling and prospecting activities

Nice to Have

Healthcare staffing industry experience

About the Company

Cynet Health is a Joint Commission Certified workforce solutions company headquartered in the Washington, D.C. metro area. The company specializes in helping clients realize their talent potential through custom staffing and recruiting solutions in the healthcare industry.

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