Lifecycle Marketing Manager (AI & Automation)

$100,000 - $115,000/yr

Marketing Automation Email Campaigns AI Workflow Design (using GPTs / LLMs) Analytics & Reporting Automation Task Scheduling & Notifications Salesforce HubSpot Supermetrics OpenAI API Claude API Google Analytics Slack Asana

OpenSesame

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Role Overview

OpenSesame's growth marketing team is seeking a Lifecycle Marketing Manager who sits at the intersection of campaign operations and AI to create better experiences for prospects and customers. This role owns the execution layer of our email channel, including operations, performance, deliverability, and compliance, alongside campaign builds, database health, and the workflows that connect it all.

You'll use AI to streamline execution, personalize interactions, and build workflows that benefit the entire team, making every touchpoint more relevant and timely at scale. This position is ideal for someone who understands how marketing operations actually works and gets excited about what AI makes possible. You'll work with best-in-class tools including HubSpot, Salesforce, Qualified, Clay, and Asana, bringing curiosity and drive to push what's possible with all of them.

Your work will ensure a seamless experience for prospects, reliable data to inform future decisions, and full activation of our growing database. You'll thrive in a team that moves fast and values impact, working hands-on with tools like Claude, ChatGPT, and HubSpot Breeze.

Responsibilities

Own email channel operations end-to-end including segmentation, sends, deliverability monitoring, compliance, and performance reporting
Build, QA, and launch campaigns across email, webinar, event, and partner channels
Use AI to streamline execution, personalize interactions, and build scalable workflows
Monitor and optimize email performance including deliverability, list quality, and engagement metrics
Ensure compliance with GDPR, CAN-SPAM, and other email regulations
Build and launch AI-powered nurture sequences with improved personalization
Create and maintain campaign operations processes and documentation
Develop testing roadmaps and ongoing performance optimization strategies
Partner with stakeholders to establish org-wide campaign intake and operations processes
Contribute to the team's shared AI playbook with documented workflows

Requirements

Proven experience building marketing systems and driving alignment at scale
Hands-on experience with HubSpot, Salesforce, and marketing automation platforms
Experience with AI tools like Claude, ChatGPT, and HubSpot Breeze
Strong understanding of email marketing operations, deliverability, and compliance
Experience with campaign operations including build, QA, and launch processes
Ability to work independently and take full ownership of projects
Track record of creating impact through marketing operations
Experience with database management and segmentation strategies

Nice to Have

Experience with Qualified, Clay, and Asana
Background in B2B marketing operations
Experience building AI agents and automated workflows
Knowledge of lead lifecycle stages and scoring models
Experience with UTM tracking and campaign attribution

Benefits & Perks

Base salary range: $100,000 - $115,000
Comprehensive benefits package including health insurance
401(k) matching
Paid time off
Professional development opportunities
ISOs (Incentive Stock Options)
Remote-first company with mandatory all-company meetings several times per year

About the Company

OpenSesame is the trusted partner for workforce reinvention in the age of AI, delivering integrated software, curated content, and expert services to help organizations expand their human + AI potential. The company operates as a remote-first organization and focuses on helping businesses thrive through change.