EverPro - Marketing Automation Manager (Remote, US)

$75,000 - $85,000/yr

Marketing Automation Email Campaigns Customer Segmentation Analytics & Reporting Automation A/B Test and Analytics Integration Salesforce HubSpot Marketo Supermetrics Google Analytics

EverCommerce

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Role Overview

Join EverCommerce's EverPro Horizontal Solutions Marketing team as a Marketing Automation Manager, where you'll design and operate scalable lifecycle journeys that drive pipeline efficiency and long-term customer value for a portfolio of SaaS solutions serving home service and remodeling professionals. This role offers the opportunity to directly influence revenue outcomes by improving conversion, velocity, retention, expansion, and cross-sell performance through data-driven lifecycle strategies.

You'll execute end-to-end lifecycle marketing programs from acquisition through advocacy, with a primary focus on building and optimizing campaigns within marketing automation platforms like Marketo. This position blends strategic thinking with hands-on execution, allowing you to contribute to prioritization and continuous performance improvement aligned with business goals.

Working collaboratively with Demand, Digital, Customer Marketing, Sales, RevOps, and Product teams, you'll deliver the right message to the right customer at the right time while continuously optimizing for performance and ROI.

Responsibilities

Manage day-to-day lifecycle and marketing automation activities including campaign setup, segmentation, scheduling, QA testing, and deployment
Execute audience segmentation, messaging accuracy, personalization, and CTA alignment to ensure high-quality customer experiences
QA campaigns to ensure accuracy, compliance, and on-time delivery
Support development and execution of lifecycle marketing programs across acquisition, nurture, conversion, onboarding, retention, and expansion
Translate business and campaign requirements into scalable lifecycle programs that improve funnel performance
Build and maintain scalable, maintainable journeys aligned with platform and data constraints
Monitor and troubleshoot data issues, journey performance, and delivery failures
Maintain accurate lifecycle and campaign tracking across connected Salesforce instances
Proactively identify execution risks and escalate with recommended solutions
Collaborate with cross-functional teams to balance speed, quality, and scalability in campaign delivery

Requirements

4-6+ years of experience in marketing automation, lifecycle marketing, or CRM-related roles
Hands-on experience building and managing campaigns in Marketo & HubSpot
Strong understanding of segmentation, triggers, personalization, and automated journeys
Working knowledge of Salesforce and CRM-MAP integrations
High attention to detail with strong QA mindset
Ability to manage multiple initiatives in fast-paced, cross-functional environment
Strong communication and collaboration skills
Must be eligible to work in the United States without sponsorship

Nice to Have

Experience with other marketing automation platforms such as Eloqua, Pardot, or Customer.io
Experience supporting personalization and closed-loop reporting
Background in SaaS or home services industry

Benefits & Perks

Flexibility to work remotely, in-office, or hybrid anywhere in the United States
Robust health and wellness benefits with annual wellness stipend
401k with company match
Flexible and generous paid time off
Employee Stock Purchase Program

About the Company

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform providing vertically tailored, integrated SaaS solutions that help over 600,000 service-based businesses worldwide grow and operate more efficiently. Their solutions span Home & Field Services, Health Services, and Fitness & Wellness, combining business management software, payments, marketing technology, and customer engagement tools.