Lead Generation Campaign Manager

$90,000 - $100,000/yr

Lead Generation Lead Capture Forms Ad Lead Capture Flows Analytics & Reporting Automation Visualization & Report Scheduling Google Ads Google Analytics

Newsweek

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Role Overview

AdPrime, Newsweek's rapidly growing health platform and ad exchange, is seeking a Lead Generation Campaign Manager to drive operational excellence across our core revenue-generating lead generation business. This role sits at the center of our demand-side ecosystem, managing the complete campaign lifecycle from RFP response through performance reporting while working directly with healthcare professionals (HCP) and direct-to-consumer (DTC) brands.

You'll own three critical workflows: RFP pipeline management, landing page operations, and daily campaign pacing optimization. This position offers the opportunity to build scalable systems and processes while working closely with the Director of Lead Generation to shape product strategy and drive business growth in the health media space.

The ideal candidate will thrive in a fast-paced environment managing 10+ concurrent campaigns, building landing pages, optimizing performance, and maintaining strong relationships with media partners. You'll have direct impact on revenue delivery and the chance to grow into senior leadership roles as the business expands into new verticals.

Responsibilities

Own the RFP pipeline including logging RFPs, building proposals with CPA/CPC/CPM/hybrid pricing, and conducting post-mortem analysis
Build and manage Unbounce landing pages including duplication, tag implementation, URL management, and creative swaps
Monitor daily campaign pacing via LeadsPedia and media partner reports, making optimization decisions
Manage media partner relationships and hold partners accountable to delivery commitments
Coordinate campaign launch readiness across client services, media partners, and internal teams
Produce weekly and monthly performance reports including delivery vs. goals and margin analysis
Build and maintain operational playbooks and drive automation of pacing and reporting workflows
Surface insights, issues, and recommendations to support Director-level strategic decisions
Conduct QA/compliance checks to ensure campaign quality and regulatory adherence

Requirements

3-5+ years in digital campaign management, ad operations, or media operations
Proven ability to manage 10+ concurrent campaigns across the full lifecycle
Experience with campaign platforms (LeadsPedia, Google Campaign Manager, or similar)
Strong working knowledge of landing page builders (Unbounce, Instapage, Leadpages, or similar)
Advanced Excel/Sheets skills including formulas, pivot tables, and dashboards
Deep understanding of CPA, CPC, CPM pricing models and their impact on delivery and margin
Experience managing media partner and vendor relationships
Strong written and spoken English with ability to deliver structured recommendations

Nice to Have

Experience with lead generation in healthcare, pharma, financial services, education, or other regulated verticals
Familiarity with programmatic platforms (Throttle, Beeswax, The Trade Desk)
Basic HTML/JavaScript literacy for tag placement and page structure
RFP response and IO management experience in digital media

Benefits & Perks

Clear growth path to Senior Campaign Manager or Director-level role
Direct partnership with Director of Lead Generation on business strategy
Salary range: $90,000 - $100,000 commensurate with experience

About the Company

Newsweek is a global media organization with over 90 years of trusted journalism, reaching 100 million people monthly across print and digital platforms. AdPrime is Newsweek's rapidly growing health platform and ad exchange that connects healthcare professionals and direct-to-consumer brands with premium, compliant health media inventory.