Marketing Automation Manager - Remote

Marketing Automation Email Campaigns A/B Test and Analytics Integration Analytics & Reporting Automation System & API Data Integration Salesforce Zapier Airtable Google Analytics

PCNA

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Role Overview

The Marketing Automation Manager will serve as a strategic and technical subject matter expert across the marketing automation landscape, with a primary focus on Salesforce Marketing Cloud, Sales Cloud, and other enterprise-level platforms. This role involves collaborating with internal stakeholders across Marketing, IT, Data/Analytics, UX, Creative, and Development teams, as well as external partners and vendors.

This position requires the ability to translate marketing strategies into scalable, automated campaign journeys and trigger-based communications that deliver measurable value across the customer lifecycle. The role demands strong technical expertise in Salesforce Marketing Cloud's features, including SQL, AMPscript, HTML, and SSJS, to build sophisticated multi-channel marketing automation programs.

Responsibilities

Optimize tools and technologies within the MarTech stack, especially Salesforce Marketing Cloud, Service Cloud and Sales Cloud
Build and deploy sophisticated, multi-step automated campaigns across email, SMS, and web channels using Journey Builder, Automation Studio, and custom scripting
Create and maintain dynamic emails and personalized experiences using AMPscript, SSJS, and HTML/CSS
Use SQL to manage queries, build audiences, segment customer data, and enable advanced targeting strategies within Marketing Cloud
Partner with Brand Marketing, Digital Experience, and CRM teams to design and execute full-funnel customer journeys
Develop robust QA and testing protocols for campaigns, automations, and dynamic content blocks
Collaborate with IT and data engineers on platform integrations, API connections, and data automation processes
Develop and deploy robust reporting and dashboards within Salesforce and Marketing Cloud
Monitor, analyze, and optimize campaign performance across channels and recommend ongoing improvements
Support implementation, governance, and management of Contact and Lead record accuracy, deduplication, and lifecycle updates across Salesforce platforms
Maintain and govern data schemas, field mappings, and business logic for Contact and Lead objects
Create internal documentation and contribute to development of process standards
Provide training and support to internal users on marketing automation best practices

Requirements

Bachelor's degree in Marketing, Communications, Computer Science, or related field
3+ years of experience in marketing automation
Deep expertise in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Contact Builder)
Deep expertise in Salesforce Sales Cloud with proven experience managing Contact and Lead objects
Strong working knowledge of SQL for audience segmentation and query automation
Proficient in AMPscript, HTML/CSS, and SSJS for campaign personalization and scripting
Proven success building lead scoring models, lifecycle programs, and nurture tracks
Experience with campaign performance analysis, A/B testing, and optimization techniques
Excellent organizational, communication, and documentation skills
Ability to manage multiple priorities in a fast-paced, agile environment

Nice to Have

Experience with Service Cloud, Sales Engagement & Cadences, and Data Cloud
Familiarity with Zapier and Airtable for project management and workflow automations
Knowledge of email and SMS compliance and best practices (CAN-SPAM, TCPA, CASL)
Experience with cross-platform integrations between CRM, marketing automation, and ecommerce platforms
Experience collaborating with cross-functional teams including IT, UX, Analytics, and Creative

Benefits & Perks

Full healthcare benefits including medical, vision, dental, and short-term disability
Flexible scheduling
401k matching
Generous paid time off and holidays
PCNA Cares Share Fund for teammates in times of need

About the Company

Polyconcept North America (PCNA) is the industry's largest and most diverse provider of promotional products and decoration services. The company operates multiple brands including Leed's, Bullet, Trimark, JournalBooks, ETS, and Spoke, serving customers across various promotional product categories from apparel to drinkware to tech accessories.