Marketing  Automation Manager (m/f/d)

Role Overview

Responsibilities

• Drive design and rollout of AI-driven automation use cases across Marketing, Sales and Product (lead enrichment, content generation, predictive segmentation)
• Analyze and optimize the lead-to-customer funnel to reduce drop-off, improve qualification and increase activation
• Co-own evolution of lead scoring model, defining new behavioral, firmographic and product-usage signals
• Partner with UX/UI, Marketing and Data teams to design and evaluate A/B and multivariate tests across landing pages and lead flows
• Build consent-aware journey enablement components (segments, decision trees, templates) for CRM and Sales automation scaling
• Use analytics tools to identify bottlenecks and measure automation impact
• Feed insights into marketing tech roadmap and product strategy in alignment with Engineering
• Translate technical requirements for engineering teams and make complex topics understandable for non-technical stakeholders

Requirements

• 3-5 years of experience in Product, Growth, Marketing Operations, Performance Marketing or CRM
• Experience in B2B or digital-first environment
• Strong analytical mindset with hands-on A/B testing and funnel analysis experience
• Working knowledge of Braze (or similar), CDPs, CMS platforms and automation frameworks
• Excellent communication skills for cross-functional collaboration
• Ability to align technical and non-technical stakeholders
• Sound understanding of GDPR and privacy-first marketing principles
• Knowledge of consent and data minimization requirements

Nice to Have

• Deep experience implementing AI-based workflows or predictive models in marketing technology environments

Benefits & Perks

• Work from abroad up to 30 calendar days a year
• Hybrid work and flex-time
• International team and social events
• Subsidized urban mobility and access to fitness and wellness options
• Free access to Langdock and all its functionalities
• Career & training opportunities
• Attractive locations and modern offices
• Mental health support with OpenUp

About the Company

Statista is the world's leading business data platform, founded in Hamburg in 2007 and now operating globally with offices in major cities including London, New York, Berlin and Tokyo. The company empowers people worldwide to make fact-based decisions by providing reliable, easy-to-use data and various data analytics products and services.