Email Marketing & Automation Specialist (HubSpot)

Email Campaigns Email Outreach & Sequences Sales Pipeline Tracking Cross-Department Workflows HubSpot

Floowi

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Role Overview

Join a global logistics and freight forwarding provider as an Email Marketing & Automation Specialist, where you'll drive customer engagement through strategic HubSpot campaigns. This role offers the opportunity to work with cutting-edge logistics technology while developing sophisticated email marketing strategies that support both demand generation and customer lifecycle management.

You'll be at the intersection of marketing and sales, creating automated workflows that nurture prospects and clients through the complex world of international shipping and supply chain services. This position is perfect for a HubSpot expert who wants to apply their skills in a fast-paced, technology-enabled logistics environment where clear communication and precise automation directly impact business growth.

Responsibilities

Develop, set up, and manage email marketing campaigns using HubSpot to support demand generation and customer lifecycle workflows
Build and maintain automated email sequences and CRM workflows aligned with buyer behavior and structured follow-up processes
Ensure accurate and professional communication of shipping and logistics information through well-crafted email campaigns
Collaborate directly with the sales team to integrate email outreach with lead qualification and pipeline progression
Monitor campaign performance and refine sequences to improve engagement and conversion outcomes
Create structured email cadences that align with buyer behavior patterns
Optimize follow-up effectiveness within the logistics environment
Maintain CRM workflows and reporting within the marketing and sales ecosystem

Requirements

Proven experience managing and executing email marketing campaigns and workflows using HubSpot (non-negotiable)
Strong email copywriting skills with understanding of campaign cadence strategy
Experience managing CRM workflows and reporting within a marketing and sales environment
Ability to translate operational or service-related information into clear client-facing communication
Advanced English proficiency (C1+)
Full-time availability aligned with EST timezone
Located in Latin America

Nice to Have

Experience in the logistics, freight, supply chain, or manufacturing industries

Benefits & Perks

Competitive salary in USD
100% remote work flexibility
Monthly flexible benefits budget in addition to salary
PTO and paid U.S. holidays

About the Company

The client is a global logistics and freight forwarding provider offering multimodal international shipping services with technology-enabled shipment visibility and proactive operational support. They serve importers and exporters with comprehensive freight solutions, predictive tracking, customs expertise, and integrated supply chain services rooted in advanced logistics platforms and real-time data.