Marketing Automation Specialist

Marketing Automation Email Campaigns Customer Segmentation A/B Test and Analytics Integration Predictive Automation & Lead Scoring Salesforce HubSpot Zoho CRM ActiveCampaign Zapier Mailchimp Klaviyo Marketo Pardot Tableau Power BI

Pavago

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Role Overview

We are seeking a Marketing Automation Specialist to design, implement, and optimize automated marketing campaigns that drive measurable growth. This role combines technical expertise with creative strategy to manage workflows, lead scoring, segmentation, and reporting across marketing automation platforms.

As a Marketing Automation Specialist, you'll ensure campaigns are efficient, data-driven, and aligned with sales objectives. You'll work at the intersection of marketing and sales, building automated nurture sequences and managing lead handoffs that convert prospects into qualified opportunities.

This is a remote position working during U.S. client business hours with flexibility for campaign launches and reporting cycles. You'll collaborate across marketing, sales, and operations teams while staying current on platform updates and automation best practices.

Responsibilities

Build and optimize automated nurture sequences, drip campaigns, and triggered workflows
Implement and refine lead scoring rules to prioritize high-value prospects
Design, test, and deploy email campaigns using marketing automation platforms
A/B test subject lines, copy, design, and CTAs to improve campaign performance
Sync automation platforms with CRMs for seamless lead routing and handoffs
Clean and maintain lead databases, removing duplicates and outdated contacts
Segment lists by persona, industry, geography, or behavior for targeted campaigns
Monitor campaign performance and create dashboards for tracking key metrics
Present insights and actionable recommendations to marketing and sales leadership
Ensure compliance with GDPR, CAN-SPAM, and CCPA requirements

Requirements

2+ years experience with marketing automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign)
Hands-on experience designing workflows, lead scoring models, and email campaigns
Proficiency in Excel/Google Sheets for segmentation and reporting
Strong understanding of email compliance and data privacy regulations
Experience with CRM platforms (Salesforce, HubSpot CRM, Zoho)
Strong problem-solving skills with a data-first mindset
Excellent organizational and detail-oriented approach to testing and optimization
Ability to collaborate effectively across marketing, sales, and operations teams

Nice to Have

Certification in HubSpot, Marketo, or Pardot
Familiarity with multi-touch attribution models
Industry background in SaaS, e-commerce, or B2B services
Experience integrating automation platforms with third-party apps (Zapier, APIs)
Experience with BI tools (Power BI, Tableau) for advanced reporting

About the Company

Pavago is a recruiting company that connects clients with marketing automation talent. They work with clients seeking to build efficient, data-driven marketing campaigns that drive measurable business results.