Digital Lead Generation Manager

Lead Generation CRM Lead Sync & Enrichment Cold Outreach Workflows Marketing Automation Predictive Automation & Lead Scoring Email Outreach & Sequences Salesforce HubSpot Make.com Zapier n8n Microsoft Power Automate Apollo.io Mailchimp Klaviyo Marketo Pardot Brevo Google Ads LinkedIn Sales Navigator ZoomInfo Clearbit Supermetrics OpenAI API Claude API

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Role Overview

Join Kompetenza as a Digital Lead Generation Manager and build a cutting-edge lead generation engine from the ground up. This role offers an exciting opportunity to develop and implement scalable multi-channel lead acquisition strategies across multiple territories, leveraging advanced AI-driven solutions, marketing automation, and digital marketing techniques.

You'll work with state-of-the-art technologies including Salesforce CRM, AI-powered lead generation platforms, and marketing automation tools to create a comprehensive digital infrastructure for customer acquisition. This hands-on position combines strategic thinking with tactical execution, allowing you to design and optimize lead generation systems that drive measurable business growth.

As part of our dynamic marketing and sales team, you'll collaborate closely with sales professionals and content creators to align lead generation efforts with revenue goals while implementing innovative Account-Based Marketing strategies for high-value clients.

Responsibilities

Build and manage a comprehensive lead generation engine from the ground up
Develop and implement scalable multi-channel lead acquisition strategies across multiple territories
Design and optimize lead generation systems to drive measurable business growth
Implement Account-Based Marketing strategies for high-value clients
Collaborate with sales professionals to align lead generation efforts with revenue goals
Work with content creators to support lead generation initiatives
Manage and optimize AI-powered lead generation platforms
Oversee marketing automation tool implementation and optimization
Create comprehensive digital infrastructure for customer acquisition

Requirements

Experience with Salesforce CRM platform
Proven experience with AI-powered lead generation platforms
Strong background in marketing automation tools
Experience developing multi-channel lead acquisition strategies
Knowledge of Account-Based Marketing (ABM) strategies
Experience with digital marketing techniques and channels
Ability to combine strategic thinking with tactical execution
Experience working collaboratively with sales and marketing teams

Nice to Have

Experience building lead generation systems from scratch
Multi-territory or international marketing experience
Advanced knowledge of marketing automation platforms
Experience with high-value client acquisition strategies

About the Company

Kompetenza is a dynamic company focused on innovative marketing and sales solutions. The company emphasizes cutting-edge technology and data-driven approaches to customer acquisition and business growth.