Marketing Automation Manager

$112,000 - $168,000/yr

Marketing Automation Email Campaigns Predictive Automation & Lead Scoring Automation Architecture & Maintenance CRM Lead Sync & Enrichment Data Transformation (ETL) Analytics & Reporting Automation Salesforce Marketo Supermetrics OpenAI API Claude API Google Analytics Looker Tableau Power BI

Workday

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Role Overview

Join Workday's marketing operations team as a Senior Marketing Automation Manager, where you'll serve as the primary architect for our Marketo foundation and help evolve our core marketing tech stack. This role combines strategic systems design with hands-on execution to build scalable systems that connect Marketing to Sales.

You'll play a pivotal role in our growth by blueprinting M&A integrations and building AI-ready data foundations that power our next generation of marketing operations. This is an opportunity to transform complex technical requirements into seamless, user-friendly workflows while helping build world-class, AI-ready infrastructure that empowers marketers to reach their full potential.

Responsibilities

Serve as primary architect for Marketo foundation and marketing tech stack evolution
Design and implement scalable systems connecting Marketing to Sales
Blueprint M&A integrations for marketing operations
Build AI-ready data foundations for next-generation marketing operations
Transform complex technical requirements into user-friendly workflows
Develop world-class, AI-ready infrastructure for marketing teams
Execute hands-on marketing automation system management
Support organizational growth through strategic systems design

Requirements

Extensive experience with Marketo platform architecture and management
Strong background in marketing automation systems design
Experience with marketing tech stack integration and optimization
Proven ability to design scalable marketing operations systems
Experience connecting marketing and sales systems
Technical skills in data foundation development
Experience with M&A integration processes
Strong project management and execution capabilities

Nice to Have

Experience with AI-ready data infrastructure development
Background in enterprise-level marketing operations
Knowledge of advanced marketing analytics and reporting
Experience with marketing automation in high-growth environments

About the Company

Workday is a leading enterprise software company focused on human capital management and financial management applications. The company is actively growing through M&A activities and investing in AI-ready infrastructure to power next-generation business operations.