Customer Lifecyle & Marketing Automation Manager

$75,000 - $102,000/yr

Marketing Automation Email Campaigns Customer Segmentation A/B Test and Analytics Integration Customer Retention & Loyalty Programs Salesforce Microsoft Dynamics 365 Mailchimp Klaviyo Marketo Pardot Google Analytics Slack

Bright Horizons Family Solutions

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Role Overview

Join Bright Horizons as a Customer Lifecycle & Marketing Automation Manager, where you'll drive innovative email marketing programs across our diverse portfolio of education and care services. This role combines strategic thinking with hands-on execution, managing everything from demand generation campaigns to customer retention programs while working closely with cross-functional teams to optimize performance.

You'll own the end-to-end lifecycle marketing strategy for our Camp brands, designing personalized customer journeys that span from initial awareness through re-engagement. This position offers the opportunity to work with cutting-edge marketing automation technology, including Salesforce Marketing Cloud, while developing differentiated strategies across multiple camp brands and product offerings including summer programs, holiday camps, and virtual experiences.

As a remote position available throughout the United States, you'll serve as the internal email marketing consultant and subject matter expert, driving engagement, conversion, and lifetime value through data-driven, personalized marketing automation programs.

Responsibilities

Execute and report on customer and prospect-facing email marketing programs including demand generation, events, newsletters and retention campaigns
Create automated, multi-touch, targeted prospect and customer lifecycle digital marketing programs and journeys
Own end-to-end lifecycle marketing strategy for Camp brands with primary focus on email marketing
Manage email marketing platform including audience segmentation, journey design, campaign setup, automations, and testing
Design and optimize holistic customer journeys across all lifecycle stages tailored by brand, product, and customer segment
Monitor daily email sends and data transfer processes to ensure proper execution of email programs
Report on email campaign delivery and journeys while providing optimization insights and recommendations
Collaborate with CRM, Creative, Performance Marketing, Social, and Paid Media teams for coordinated execution
Lead lifecycle campaign ideation and roadmap planning to support enrollment, cross-sell, retention, and loyalty
Audit and recommend best practices for marketing automation, oversee integration upgrades, and troubleshoot issues
Maintain current marketing automation documentation including naming conventions, best practices, and procedures

Requirements

Bachelor's Degree in Marketing, Communications, or related field (or additional 4 years of experience)
5+ years experience implementing and managing Marketing Automation programs and technology
Experience with Salesforce Marketing Cloud (ExactTarget) and/or Pardot preferred
Hands-on experience owning and operating email marketing or marketing automation platforms
Strong understanding of email marketing principles and best practices
Proven ability to orchestrate personalized customer journeys using data-driven experimentation
Strong analytical skills with experience using performance metrics to inform strategy
Experience managing projects of varying complexity with strong time and project management skills
Understanding of persona-based marketing, targeting and segmentation
Ability to work in fast-paced environment with multiple stakeholders

Nice to Have

Certification with Salesforce and marketing automation tools
Marketing Cloud AMPScript familiarity and experience
HTML and Adobe Photoshop skills
Knowledge of A/B Testing and Multivariate Testing practices
Experience developing multi-channel campaigns in consumer-facing or family-oriented brand environment
Experience collaborating with copywriters or content partners for email content development

About the Company

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. The company is committed to changing the world of work and family through collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being.