Senior Manager, Marketing Automation

$109,000 - $134,000/yr

Marketing Automation Email Campaigns A/B Test and Analytics Integration Analytics & Reporting Automation Visualization & Report Scheduling Salesforce Microsoft Dynamics 365 Mailchimp Marketo Pardot Supermetrics Google Analytics Mixpanel Power BI

Bright Horizons

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Role Overview

Join Bright Horizons as a Senior Manager of Marketing Automation, where you'll lead the execution and optimization of customer and prospect-facing email marketing programs across demand generation, events, newsletters, and retention initiatives. This remote position offers the opportunity to drive campaign performance through innovative marketing strategy, email design, and copy optimization while working closely with diverse stakeholders across the organization.

You'll play a pivotal role in defining audience targeting strategies, testing methodologies, and measurement frameworks for email marketing effectiveness. As the internal email marketing consultant, you'll develop cutting-edge automated, multi-touch digital marketing programs and serve as the subject matter expert on marketing automation systems across the organization.

This role combines strategic thinking with hands-on execution, requiring you to manage complex projects while staying current with marketing automation best practices and emerging technologies.

Responsibilities

Lead execution and optimization of email marketing programs across demand generation, events, newsletters, and retention
Define audience targeting strategies and testing methodologies for email campaigns
Develop automated, multi-touch digital marketing programs
Serve as subject matter expert on marketing automation systems across the organization
Drive campaign performance through marketing strategy, email design, and copy optimization
Establish measurement frameworks for email marketing effectiveness
Manage complex marketing automation projects from conception to completion
Work with marketing technologies including Salesforce Marketing Cloud and IBM Watson
Collaborate with diverse stakeholders across the organization
Stay current with marketing automation best practices and emerging technologies

Requirements

Senior-level experience in marketing automation and email marketing
Expertise with Salesforce Marketing Cloud
Experience with IBM Watson or similar marketing automation platforms
Strong background in audience targeting and segmentation strategies
Proven track record in developing multi-touch digital marketing programs
Experience with A/B testing and campaign optimization
Strong project management skills for complex marketing initiatives
Ability to work effectively with cross-functional teams
Knowledge of email marketing best practices and compliance requirements

Nice to Have

Experience with integrated marketing technology stacks
Background in demand generation and retention marketing
Experience in consulting or advisory roles within marketing organizations
Knowledge of emerging marketing automation technologies

Benefits & Perks

Remote work opportunity

About the Company

Bright Horizons is a company that operates customer and prospect-facing marketing programs across multiple channels including demand generation, events, newsletters, and retention initiatives. They utilize advanced marketing technologies and automation systems to drive their marketing efforts.