Sr Marketing Automation Manager

$135,200 - $202,800/yr

Marketing Automation CRM Lead Sync & Enrichment Data Transformation (ETL) Process Enhancement through Machine Learning Automation Architecture & Maintenance Salesforce Make.com Zapier Microsoft Power Automate Workato Marketo OpenAI API

Workday

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Role Overview

Join Workday's marketing operations team as a Senior Marketing Automation Manager, where you'll serve as the primary architect for our Marketo foundation and help evolve our core marketing tech stack. This role combines strategic systems design with hands-on execution, focusing on building scalable systems that connect Marketing to Sales.

You'll play a pivotal role in our growth by blueprinting M&A integrations and building AI-ready data foundations that power next-generation marketing operations. This position offers the opportunity to transform complex technical requirements into seamless, user-friendly workflows while working with a team of analytical thinkers and technical architects.

As part of our mission to build world-class, AI-ready infrastructure, you'll help empower marketers to reach their full potential through robust systems and clearly documented processes.

Responsibilities

Maintain, optimize, and scale core Marketo instance and foundational marketing automation infrastructure
Create, maintain, and deliver comprehensive documentation for marketing operations processes and platforms
Blueprint and map M&A integrations, acting as technical guide for unifying new business units
Create data mapping and system consolidation plans for seamless ecosystem transitions
Identify and implement AI-driven features to improve automation efficiency and operational workflows
Collaborate with marketing, sales, and MarTech teams to ensure system integration and business alignment
Troubleshoot and resolve marketing automation and lead management issues
Identify opportunities for automation and efficiency gains in marketing operations

Requirements

7+ years experience in Marketing Automation or Operations with enterprise-scale Marketo instances
Deep knowledge of Marketo and Salesforce with understanding of system architecture business impact
Experience mapping data schemas and migrating systems during company acquisitions
Strong communication skills to translate technical concepts into actionable guides
High attention to detail and passion for building lasting solutions
Ability to work in fast-paced, cross-functional environments
Problem-solving skills with focus on scalable solutions

Nice to Have

Background managing marketing tech stacks in complex or global organizations
Familiarity with lead scoring and routing models
Experience with Adobe Journey Optimizer B2B and Adobe Real-Time CDP
Knowledge of other Adobe marketing technologies
Project management experience or certification
Passion for AI in MarTech and implementing AI functionalities

Benefits & Perks

Flexible work arrangement with 50% time in office/field per quarter
Workday Bonus Plan or role-specific commission/bonus eligibility
Annual refresh stock grants
Comprehensive benefits package
Trust to take risks and tools for professional growth

About the Company

Workday is a Fortune 500 company and leading AI platform for managing people, money, and agents. The company is focused on shaping the future of work and building solutions that help teams reach their potential while maintaining a culture rooted in integrity, empathy, and shared enthusiasm.