Outreach & Lead Generation Specialist (Financial Industry)

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IBMC

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Role Overview

IBMC is seeking a highly experienced Outreach & Lead Generation Specialist to join our team focused on the financial and prop trading industry. This is a specialized role that goes far beyond traditional lead generation, requiring deep industry knowledge and creative problem-solving skills.

In the prop trading space, over 99% of firm owners and decision-makers operate behind the scenes without public LinkedIn profiles or social media presence. Your mission will be to design and execute sophisticated, multi-channel outreach strategies that successfully connect with these hard-to-reach decision-makers despite these unique challenges.

This is a high-impact role offering real ownership over outreach strategy within a fast-growing tech company that's deeply embedded in the financial industry.

Responsibilities

Develop and execute advanced outreach strategies tailored specifically to the prop trading industry
Identify and reach prop firm owners, founders, and key decision-makers who are not publicly visible
Create multi-channel strategies using LinkedIn, Telegram, Discord, private communities, referrals, and databases
Research and map the prop trading ecosystem to uncover real contacts
Personalize outreach messages to maximize response and conversion rates
Track outreach performance and response rates, continuously optimizing strategies
Work closely with sales and management teams to qualify and hand over high-quality leads

Requirements

Proven experience in outreach and lead generation within prop trading, brokerage, trading, fintech, or financial services industry
Strong understanding of the prop firm business model and its unique challenges
Demonstrated ability to reach hard-to-access decision-makers
Creative, strategic thinking with ability to move beyond standard templates or mass outreach
Strong research and analytical skills
Excellent written English and communication skills
Self-driven, structured, and results-oriented approach

Benefits & Perks

Competitive compensation based on experience and performance
Fully remote and flexible working environment
High impact role with real ownership over outreach strategy

About the Company

IBMC is a fast-growing tech company that is deeply embedded in the financial industry. The company specializes in working within the prop trading ecosystem and understands the unique challenges of reaching decision-makers in this space.