Marketing Automation Manager

Marketing Automation Email Campaigns A/B Test and Analytics Integration Analytics & Reporting Automation eCommerce Automation HubSpot ActiveCampaign Klaviyo Supermetrics Google Analytics Looker

viva! Digital Strategy & Conversion

Apply Now

Role Overview

We are seeking a versatile Marketing Automation Manager to join our team at viva! Digital Strategy & Conversion, specializing in managing strategic accounts for digital businesses, primarily in eCommerce. This role focuses on designing and implementing automated marketing flows using platforms like Connectif and Klaviyo, with a strong emphasis on data analysis and business-oriented results.

You'll work closely with strategic clients to develop sophisticated automation strategies, analyze customer behavior patterns, and optimize conversion rates through data-driven insights. This position offers the opportunity to work with cutting-edge marketing automation tools while contributing to the growth of diverse digital businesses in a collaborative, results-focused environment.

Responsibilities

Design and implement automated flows across various platforms including Connectif, Klaviyo, HubSpot, and Active Campaign
Segment databases by analyzing contact behavior to create strategic segments
Develop Marketing Automation strategies specific to different customer segments
Co-design dashboards to share key findings and metrics with clients
Propose data-driven improvements and optimizations
Provide qualitative and quantitative feedback to clients through effective communication
Conduct A/B tests and configure measurement environments to optimize conversion objectives
Take ownership of and monitor key conversion metrics and KPIs

Requirements

2+ years of experience as a Marketing Automation specialist working with Connectif or Klaviyo
Minimum 2 years of experience in database segmentation and advanced automated flow development
Strong organizational and time management capabilities
Excellent attention to detail and communication skills
Problem-solving abilities and analytical mindset
Curiosity and continuous learning mindset
Strategic business approach with clear results orientation

Nice to Have

Experience with design and prototyping tools (Figma, Sketch, Balsamiq, Photoshop)
Proficiency with Google Analytics, Google Data Studio (Looker Studio), or Google Tag Manager
Technical knowledge of web analytics and digital tracking methodologies
Understanding of psychology/neuromarketing principles applied to decision-making and purchase processes
Knowledge of digital business from marketing and operations perspective
English proficiency sufficient for professional meetings with vendors or clients

Benefits & Perks

Competitive salary linked to experience plus profit-sharing bonus (25% of company profits distributed to employees)
Flexible work-life balance with no predefined schedules
25 working days of vacation (including Christmas Eve and New Year's Eve) plus option for half-day vacations
Up to 5 additional unpaid vacation days
5 days of parental leave
Meal, transport, and childcare assistance through Cobee
Permanent contract
Remote work flexibility with optional Valencia office access
Team building activities and weekly online events
Anonymous feedback tools and mental health support
Learning opportunities from team members with experience at Google, Ogilvy, Rocket Internet

About the Company

viva! Digital Strategy & Conversion is a performance marketing agency/consultancy that provides results-oriented solutions through honest and transparent relationships. They specialize in Digital Paid Media (PPC), SEO, CRO, web analytics, Marketing Automation, development, inbound marketing, and marketplaces, with a methodology based on digital business knowledge, data-driven approaches, and close client collaboration.