Cold Email Lead Generation Specialist - B2B Campaigns (Remote)

Lead Generation Cold Outreach Workflows Email Outreach & Sequences Analytics & Reporting Automation Salesforce HubSpot Zoho CRM Apollo.io Lemlist Reply.io Instantly Woodpecker Mailshake LinkedIn Sales Navigator ZoomInfo Slack

Pavago

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Role Overview

Join a growing company as their Cold Email Lead Generation Specialist and drive measurable pipeline growth through strategic outbound campaigns. You'll own the complete cold email process from prospect research to qualified lead handoff while ensuring high deliverability and compliance standards.

This role offers the opportunity to work with cutting-edge outbound marketing tools and automation platforms, with direct collaboration with sales teams and visibility into revenue generation. You'll have clear performance metrics and the opportunity to scale successful campaign strategies while working remotely with U.S. business hour alignment.

Responsibilities

Build targeted prospect lists using ZoomInfo, Apollo, LinkedIn Sales Navigator, and lead databases
Research and segment contacts by persona, industry, geography, and ideal customer profiles
Write compelling email copy with personalized subject lines and value-driven messaging
Launch multi-step email sequences (4-8 touchpoints) optimized for engagement and conversion
Manage email deliverability through domain warming, IP management, and compliance monitoring
A/B test subject lines, templates, send times, and CTAs to improve campaign performance
Track and analyze metrics including open rates, click rates, reply rates, and positive responses
Monitor campaign health with bounce rates, spam flags, and sender reputation tracking
Qualify incoming leads and route warm prospects to sales teams with detailed CRM notes
Ensure all campaigns comply with CAN-SPAM, GDPR, and CCPA regulations

Requirements

1-2 years experience in outbound lead generation, SDR, or email marketing campaigns
Hands-on experience with cold email tools (Apollo, Lemlist, Instantly, Woodpecker, or similar)
Strong copywriting skills focused on persuasive sales outreach and conversion optimization
Proficiency with Excel/Google Sheets for list management and data organization
Experience managing email deliverability, warming domains, and maintaining sender reputation
Knowledge of compliance frameworks (GDPR, CAN-SPAM, CCPA) and best practices
Analytical mindset with ability to track performance metrics and optimize based on data
Experience with CRM platforms (Salesforce, HubSpot, Zoho) and lead qualification processes
Strong attention to detail and ability to maintain accurate records and campaign documentation

Nice to Have

Technical familiarity with DNS records, SPF/DKIM/DMARC setup

Benefits & Perks

Remote flexibility with U.S. business hour alignment
Direct collaboration with sales teams and visibility into revenue generation
Work with cutting-edge outbound marketing tools and automation platforms

About the Company

Pavago is a growing company focused on B2B lead generation and outbound marketing. They provide established processes and clear performance metrics for their remote team members.