Senior Lead Generation & Email Outreach Specialist

Lead Generation Cold Outreach Workflows Email Outreach & Sequences Lead Management Data Cleaning & Deduplication Instantly Slack

CrewBloom

Apply Now

Role Overview

We are seeking a Senior Lead Generation & Email Outreach Specialist to design, execute, and manage comprehensive lead generation and referral development strategies. This role oversees the entire lead lifecycle from sourcing and research through outreach, qualification, and scheduling of pre-assessment appointments.

The position involves managing multi-channel outreach campaigns to increase both inbound and outbound referral opportunities, supporting prospects up to the pre-assessment stage, and when needed, conducting pre-assessment calls. You'll work closely with intake and conversion teams to ensure smooth handoffs and optimal lead readiness.

This is a critical role that requires maintaining accurate documentation, disciplined follow-up, strict compliance standards, and protection of proprietary information while driving the lead volume necessary to support company growth.

Responsibilities

Develop and execute lead generation strategy to consistently produce warm, qualified prospects
Build and manage outreach campaigns targeting private-pay prospects and referral partners
Source, research, organize, and manage prospect and referral lists for optimized conversion
Conduct structured multi-channel outreach (calls, SMS, email) using approved messaging and compliance standards
Qualify prospects based on service need, urgency, location, and suitability
Schedule pre-assessment appointments and conduct pre-assessment calls when required
Maintain accurate CRM documentation with real-time updates after every interaction
Produce weekly performance reports including lead volume, campaign effectiveness, and improvement recommendations
Continuously refine outreach strategies based on performance metrics and conversion outcomes
Collaborate with intake and HR teams to align lead flow with staffing and conversion needs

Requirements

5+ years of experience in end-to-end lead generation, outreach campaigns, and appointment setting
High-ticket B2B or Healthcare/Home Care experience preferred
Proven ability to manage technical aspects of cold outreach including domain procurement and DNS setup
Expert-level proficiency in Instantly.io for automated sequence management
Advanced skills in lead scraping and data mining to build targeted prospect lists
Ability to handle high volume of leads daily without compromising data integrity
Primary internet connection minimum 15 Mbps with 10 Mbps backup connection
Desktop/laptop with Intel Core i5 (8th gen+), i3 (10th gen+), AMD Ryzen 5, or equivalent with 8GB RAM
Functional backup device, webcam, noise-canceling USB headset, and smartphone
Quiet, dedicated home office space

Nice to Have

Experience with SPF, DKIM, DMARC configuration and inbox warming
Healthcare or home care industry background
Experience scaling lead generation operations

Benefits & Perks

Remote work flexibility - work from home or any location
Professional growth and career development opportunities
Work-life balance with no commuting stress
Fun, inclusive, and innovative company culture
High-energy, engaging work atmosphere

About the Company

CrewBloom is a dynamic company that values innovation and professional growth. They offer a fun, inclusive culture that supports remote work flexibility and career development opportunities.