Business / Lead Generation Manager

$79,000 - $109,000/yr

Lead Generation Lead Management Sales Pipeline Tracking Email Outreach & Sequences Pipeline Reporting Salesforce

Gartner

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Role Overview

Join Gartner as a Business/Lead Generation Manager and play a pivotal role in supporting our Consulting VPs with client-centric marketing initiatives. In this dynamic position, you'll be at the intersection of sales and marketing, driving lead generation efforts and providing critical support to help enterprise leaders succeed with their mission-critical priorities.

This role offers the opportunity to work with diverse internal teams across Gartner's business units while building external relationships with clients, prospects, and technology professionals. You'll be the go-to person for departmental inquiries and contribute to strategic initiatives that directly impact our client engagement and business growth.

As part of a global team of over 21,000 associates supporting approximately 14,000 client enterprises across 90+ countries, you'll contribute to meaningful work that shapes how leaders make critical business decisions in the technology sector.

Responsibilities

Conduct daily client inquiry mining to identify and qualify potential leads
Qualify leads directly with Sales channels (MSE, LE, GE) for size, scope, and decision-maker access before escalating to VPs
Produce sales and marketing materials, create marketing emails, and provide content for Account Executives
Support campaign management for client attendance at Gartner Conferences
Assist VPs with Gartner Sales territory management, meeting scheduling, and key account monitoring
Serve as primary contact for departmental inquiries from internal groups including Sales, EXP, EITL, Research Board, CSO and Gartner Research
Maintain Salesforce CRM system and keep territory pipeline updated for biweekly reporting and forecasting
Execute strategic project initiatives as business needs arise
Build and maintain relationships with clients, prospects, CIOs, and technology professionals

Requirements

Bachelor's degree preferred
4+ years of experience in Lead Generation or Client Services role
Strong proficiency with Microsoft Excel including pivot tables and VLOOKUPs
Strong proficiency in Microsoft PowerPoint and Outlook
Self-starter with innovative thinking capabilities
Ability to work in fast-paced environment with willingness to think outside the box
Interest or experience in IT-related industry

Nice to Have

Experience working in the technology sector
Expertise in brand journalism and editorial content creation
Knowledge of integrated marketing techniques
Salesforce CRM experience

Benefits & Perks

World-class benefits package
Highly competitive compensation
Annual bonus plan based on company and individual performance
Generous PTO
401k match up to $7,200 per year
Opportunity to purchase company stock at a discount
Hybrid work environment with flexibility to work virtually

About the Company

Gartner is a global research and advisory company that guides enterprise leaders with expert analysis and actionable insights for mission-critical priorities. Founded in 1979, the company has grown to over 21,000 associates globally supporting approximately 14,000 client enterprises across 90+ countries and territories.