Sr. Marketing Automation Specialist

Marketing Automation Email Campaigns Customer Segmentation Analytics & Reporting Automation Compliance & Legal Automation Salesforce HubSpot Make.com Zapier IFTTT

ALX Africa

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Role Overview

ALX Africa is seeking a Senior Marketing Automation Specialist to architect, scale, and continuously optimize the automation systems that power the organization's customer and stakeholder journeys. This role sits within the Sales and Marketing Automation team as a shared service function and partners closely with teams across the business to design scalable CRM processes, workflows, and integrations.

You will own and evolve the HubSpot ecosystem, ensuring data integrity, operational efficiency, and measurable impact across campaigns, lifecycle management, and internal enablement. This is an exceptional opportunity to work at the intersection of strategy, systems, and scale while supporting ALX Africa's mission to empower 2 million Africans with tech careers by 2030.

Responsibilities

Own and optimize HubSpot CRM as the central platform supporting lead management, lifecycle journeys, and engagement across the business
Design and implement multi-channel automation strategies including email, WhatsApp, SMS, and other engagement channels
Architect and maintain data flows and integrations between HubSpot and internal and external systems such as Salesforce, Jotform, and custom platforms
Establish and enforce data hygiene, segmentation, governance, and compliance standards to ensure reliable and actionable CRM data
Partner with stakeholder teams across Marketing, Sales, Community, Learning, Engineering, and Operations to translate business needs into scalable automation solutions
Build, maintain, and evolve dashboards and reporting frameworks that surface performance, pipeline health, and lifecycle insights
Lead training, documentation, and enablement initiatives to drive strong platform adoption and consistent best practices
Act as an internal consultant and thought partner on automation strategy, continuously identifying opportunities for improvement and innovation
Stay current with emerging automation and AI capabilities and recommend enhancements that improve efficiency and engagement

Requirements

At least 6 years of experience in CRM, marketing automation, marketing operations, sales operations, or RevOps roles
Expert-level experience with HubSpot and/or similar CRMs, including hands-on configuration, workflows, reporting, and data architecture
Proven ability to design and manage complex automation programs across multiple audiences and regions
Strong understanding of data governance, privacy, and compliance frameworks, including GDPR, CAN SPAM, and consent management
Demonstrated ability to translate business strategy into scalable system architecture and automation solutions
Strong analytical skills with experience building dashboards and deriving actionable insights from CRM data
Ability to work cross-functionally and manage multiple stakeholder priorities in a dynamic environment

Nice to Have

HubSpot certifications, including Marketing Hub, HubSpot Admin, or Operations Hub
Experience with system integrations, API based workflows, or middleware tools such as Zapier or Make
Exposure to Salesforce or other enterprise CRM platforms
Experience operating as part of a centre of excellence or shared services automation team
Familiarity with automation-driven enablement, documentation, and change management practices

About the Company

ALX Africa is a non-profit organization dedicated to unlocking Africa's digital future through world-class tech skills training and career acceleration programs. With 347k+ graduates since 2020 and hubs in 8 cities across Africa, they aim to empower 2 million Africans to secure sustainable tech careers by 2030.