E-mail & Marketing Automation Specialist

Marketing Automation Email Campaigns A/B Test and Analytics Integration Analytics & Reporting Automation AI Workflow Design (using GPTs / LLMs) Mailchimp Klaviyo Marketo Pardot Brevo Customer.io Supermetrics Google Analytics Mixpanel Amplitude

Kramp

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Role Overview

Join Kramp's award-winning Performance Marketing team as an E-mail & Marketing Automation Specialist and help shape the future of customer-centric growth across multiple European markets. In this strategic role, you'll operate at the group level, developing and scaling marketing automation initiatives that drive measurable business impact for Europe's largest specialist in agricultural, forest & grasscare, and construction industry parts and accessories.

You'll lead the evolution from email-focused automation to a comprehensive omnichannel automation strategy, working with dedicated teams for design, content creation, and data reporting. This position offers the perfect blend of strategic thinking and hands-on execution, allowing you to translate commercial objectives into scalable automation programs while collaborating with local marketing teams across Europe.

As part of a high-performing team that recently won the Dutch Search Award 2024 for Best Email Marketing Campaign and EMAS 2025 for Best E-mail Campaign (Europe), you'll have the opportunity to innovate with automation and AI technologies while making a direct impact on Kramp's journey to become the #1 starting platform for customers' ecommerce needs.

Responsibilities

Lead marketing automation projects from idea to implementation
Translate commercial objectives into scalable, data-driven automation programs
Improve internal processes and explore smart ways to use automation and AI to scale marketing activities
Analyze campaign performance and drive continuous optimization through testing and insights
Advise and support local marketing teams in improving their marketing automation initiatives
Ensure best practices, consistency and quality across marketing automation initiatives
Collaborate with data, performance marketing and customer journey specialists to improve targeting and automation logic
Build and optimize automation flows and campaigns when needed for quick testing and implementation

Requirements

4+ years of experience in marketing automation or CRM marketing
Hands-on experience with marketing automation platforms
Strong experience in setting up automated lifecycle flows
Excellent analytical skills and a data-driven mindset
Experience working with multiple stakeholders and advising marketing teams
Ability to independently lead projects and drive improvements
Fluent English (written and spoken)

Nice to Have

Deployteq platform experience
Experience working in an international or multi-market environment

Benefits & Perks

Hybrid working model (Varsseveld / Utrecht)
Competitive salary and attractive benefits
Personal development opportunities and growth paths within Kramp
Room to innovate and experiment with automation & AI
International exposure across multiple European markets

About the Company

Kramp is Europe's largest specialist in parts and accessories for the agricultural, forest & grasscare, and construction industries. As a family-owned company with over 3,500 colleagues and operations in more than 20 countries, they combine entrepreneurial spirit with scale and a personal touch.