Marketing Automation Program Manager

$130,000 - $145,000/yr

Marketing Automation Analytics & Reporting Automation Automation Architecture & Maintenance KPI Reporting Dashboards Make.com Zapier n8n Microsoft Power Automate Workato Tray.io

Primerica

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Role Overview

Join Primerica as a Marketing Automation Program Manager and lead the transformation of how our financial representatives connect with clients. In this role, you'll define and develop the vision for an integrated marketing automation experience that empowers reps to communicate more effectively and proactively with clients, ultimately driving increased sales, client interaction, and retention.

You'll work closely with key stakeholders to create a deeply integrated, end-to-end digital experience that connects frontend interfaces to backend systems. This position offers the opportunity to make a significant impact on business outcomes by linking product features directly to business objectives and ensuring our digital solutions deliver concrete, high-value results over time.

Responsibilities

Create and articulate the vision for a deeply integrated and consistent end-to-end digital experience
Define business objectives and connect features to those objectives to ensure high business value delivery
Manage daily work efforts to deliver roadmaps and remove roadblocks as necessary
Set departmental priorities and allocate resources to align with business objectives and annual plans
Work with business and data analytics leadership to link metrics and reporting to underlying business objectives
Establish and track metrics for rep login frequency, feature usage, and product influence on behaviors
Identify and solve complex operational and organizational problems leveraging appropriate resources
Make decisions guided by experience and analysis that impact project support and funding
Maintain momentum around new features and functionality for digital CRM, RMC and POL Platforms

Requirements

Bachelor's degree or equivalent experience
3-5 years of strong product management experience
Marketing automation experience
Understanding of the intersection of business, user experience design, and technology
Experience with integration from frontend interfaces to backend systems
Proven ability to manage teams and drive change based on customer feedback
Experience establishing and tracking product metrics and analytics

Nice to Have

Marketing industry platform experience
PEGA experience
Decisioning and AI experience

Benefits & Perks

Day one health, dental, and vision insurance
401(k) Plan with competitive employer match
Vacation, sick, holiday and volunteer time off
Life and disability insurance
Flexible Spending Account & Health Savings Account
Professional development and tuition reimbursement
Company-sponsored social and philanthropy events

About the Company

Primerica is a leading provider of financial products and services to middle-income families in the U.S. and Canada, serving over 5.5 million insured lives and 3.0 million client investment accounts since 1977. The Fortune 1000 company is headquartered in metro Atlanta with over 2,800 employees and supports over 151,000 licensed financial representatives across North America.