Marketing & AI Automation Specialist

Marketing Automation AI Automation Lead Generation Analytics & Reporting Automation CRM Automation Salesforce HubSpot Pipedrive ActiveCampaign Make.com Zapier Mailchimp Klaviyo Marketo Supermetrics OpenAI API Claude API Jasper AI Copy.ai Google Analytics Looker

OurAssistants

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Role Overview

We are seeking a results-driven Marketing & AI Automation Specialist who can leverage artificial intelligence tools and automation platforms to optimize marketing campaigns, improve lead generation, and streamline marketing operations. This role combines strategic marketing knowledge with hands-on experience implementing AI-powered tools and automation workflows to drive growth and efficiency.

The ideal candidate will develop and execute AI-driven marketing strategies while implementing sophisticated automation workflows across email campaigns, lead nurturing, CRM systems, and customer segmentation. You'll work at the forefront of marketing technology, utilizing cutting-edge AI tools for content generation, data analysis, and campaign optimization.

Responsibilities

Develop and execute AI-driven marketing strategies to enhance brand awareness, customer acquisition, and retention
Implement and manage marketing automation workflows for email campaigns, lead nurturing, CRM automation, and customer segmentation
Utilize AI tools for content generation, data analysis, and campaign optimization
Integrate marketing platforms such as CRM, email marketing tools, and analytics software to automate processes
Analyze campaign performance using data analytics and AI insights to optimize ROI
Design and implement AI-powered lead generation funnels
Automate repetitive marketing tasks such as reporting, social media scheduling, and customer follow-ups
Collaborate with sales, product, and operations teams to align marketing initiatives with business goals
Stay updated on the latest AI marketing technologies, automation tools, and digital marketing trends
Ensure marketing automation workflows comply with data privacy regulations and best practices

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field
3+ years of experience in digital marketing, growth marketing, or marketing automation
Hands-on experience with AI marketing tools and automation platforms
Strong understanding of digital marketing channels (SEO, PPC, email, social media, and content marketing)
Experience integrating marketing tools with CRM systems and automation workflows
Strong analytical and data-driven decision-making skills
Strategic thinking and process automation mindset
Strong communication and collaboration skills

Nice to Have

Experience with AI tools such as ChatGPT, Jasper, Claude, Midjourney
Experience with automation platforms like Zapier, Make (Integromat), HubSpot, ActiveCampaign, GoHighLevel
Experience with analytics tools like Google Analytics, Looker Studio
Experience with CRM systems like Salesforce, HubSpot, Pipedrive
Knowledge of prompt engineering and AI workflow building
Experience with AI chatbots, personalization engines, or predictive marketing
Familiarity with API integrations and no-code automation tools

About the Company

OurAssistants connects property management and service-based businesses with highly skilled virtual professionals. They specialize in supporting accounting, operations, and back-office roles for U.S.-based clients while fostering a collaborative and growth-driven remote environment.